Disrupting the TV advertising landscape with MNTN’s performance marketing wiz Mark Douglas
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What’s the future of TV advertising? MNTN founder and CEO Mark Douglas has the answer on this week’s episode of The Speed of Culture podcast.
“When you think of some of the biggest performance advertisers, like Geico, 15 minutes can save you 15% or more on your car insurance is probably the most well-known call to action in the history of advertising, that is performance advertising.”
— Mark Douglas
As President and CEO of MNTN, an advertising software for brands, Mark Douglas gets to see firsthand just how effective TV advertising can be. He’s spent his time at MNTN using performance marketing to help brands of all sizes get ads on TV. More than two-thirds of its customer base have ads on TV for the first time thanks to MNTN's platform.
With over 20 years of product development under his belt, Mark joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast to discuss:
What makes MNTN a disruptive performance marketing platform
Commoditization of the physical TV
The future of TV advertising as the shift to streaming solidifies
Performance market strategies, and how to choose the best ones for your brand
