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Yes, you CAN DIY online qualitative market research—here’s how
You don’t need agencies to run qualitative research. Learn how to DIY qual research online with Suzy.
Qualitative vs. quantitative market research: How to find powerful and actionable insight
It’s time to stop pitting qualitative vs. quantitative market research. Brands need both to truly understand consumers. Learn how they work together with Suzy.
Suzy Live: Unleashing the Power of Hybrid Quant and Qual Research
Learn how Suzy Live offers a hybrid quant/qual research offering, allowing marketers and researchers to do qualitative research without compromising.
Join Suzy's AI First Summit and Explore the Future of Market Research
Join Suzy at our AI First Summit! See how AI impact market research and see Suzy’s latest product innovation.
State of the Consumer: Your AI Cheat Sheet for Back to School Season
With every trip down the grocery store aisle, there’s a new plant-based food offering, from imitation meat to vegan ice cream and everything in between. With the plant-based revolution in full swing, who exactly is the target consumer for these products? And how can brands stand out on the shelf in the competitive plant-based space?
State of the Consumer: Who is the Plant-Based Revolution Really For?
With every trip down the grocery store aisle, there’s a new plant-based food offering, from imitation meat to vegan ice cream and everything in between. With the plant-based revolution in full swing, who exactly is the target consumer for these products? And how can brands stand out on the shelf in the competitive plant-based space?
Harnessing AI’s Potential in Fortune 500 Consumer Insights: A Peek at Suzy’s Latest Whitepaper
Unlock the full potential of AI in market research and consumer insights! 🚀 Check out our latest white paper to discover how Fortune 500 leaders leverage AI for business growth.
Consumer-Led Growth: How a Culture of Consumer Obsession Can Help Your Brand Win
Consumer obsession is what it takes for enterprise brands to win. Learn what consumer-led growth is and how it can help your brand identify opportunities, develop successful products, and much more. #consumerledgrowth #mrx #consumerinsights #consumerbehavior
How to ask the right focus group questions and gain powerful insights
What questions should you ask in a focus group? Learn how to craft thought-provoking questions for your next focus group
From Cause to Consumer: The State of Values-Based Marketing in F&B
From Coca Cola to Bud Light to Airly Foods, brands use values-based marketing as a means to align their core values with that of their consumers. In order to create a successful campaign, it’s important for brands to understand what values consumers are most passionate about and what drives commitment and loyalty.
The Suzy Story: How We Disrupted a $100 Billion Industry
Traditional market research is too slow for the modern enterprise. Learn how Suzy disrupted a $100 billion industry to deliver consumer insights right when brands need them.
Monadic testing 101: How A/B testing finds winning concepts
Curious how consumers will react to your product on the shelf? Monadic testing mimics real life, so you can choose the right concept. Here’s how:
State of the Consumer: Unlocking the Power of Generational Spending
62% of consumers would be willing to pay more for items from a trustworthy brand. But what makes a brand trustworthy? And how does the idea of trust differ amongst the different generations?
What is a Dynamic Segmentation study?
Segmentation studies, while important, can be expensive and lengthy processes. Learn how dynamic segmentation studies speed up the process so you can meet consumers where they are.
Inside the Mind of the Customer: The Art of Qualitative Research
Telling a well-rounded data story requires both the science of quantitative research and the art of qualitative research. Understanding the why behind your findings will deepen your analysis, help you understand your target more deeply, and bring research to the forefront of all of your business decisions.
Hip, Hip, Hurray: Suzy Earns a Spot on The Editors’ List for Inc. Magazine's Best Workplaces of 2023 🎉
Hip, Hip, Hurray: Suzy Earns a Spot on The Editors’ List for Inc. Magazine's Best Workplaces of 2023 🎉
Lights, camera, insights: Using video showreels to bring market research to life
Want to win with the C-suite? Add a video showreel to your next presentation and let consumers showcase findings in their own words. Learn how to turn data into a powerful story with Suzy.
How to find the ROI sweet spot and maximize consumer reach with TURF analysis
TURF analysis can provide valuable insights for businesses looking to maximize ROI. Learn how it works with Suzy.
Faithful or Fickle? Financially-Driven Consumer Shopping Choices
Despite inflation falling for seven months straight, consumers are still battling rising grocery prices. With continued sticker shock, are they staying true to their preferred brands—or are they sacrificing staples for more affordable options?
Online market research panels: 3 key quality challenges and how to conquer them
Quality is a challenge for all panel providers and online market research tools. Learn what Suzy is doing about it on our research cloud.