Learn how to find the optimal price point for products and services with price sensitivity survey questions.

What is a confidence level and how do you use it in statistical significance testing?

Learn how to find a winning concept with MaxDiff Analysis on the Suzy blog.

When creating a product, forming marketing messaging and otherwise evaluating consumer-facing ideas, it’s important to understand who your customers are.

Good shopper creative can help a brand reach consumers on the shelf. But what if you could take shopper creative to the next level? Learn how @ Ferrero’s @ Phil DeConto used to Suzy to take the brand’s shopper creative to new heights.

How can you go from research to pitch in just 24 hours? Learn how Nikki Seaman, CEO and Founder of Freestyle Snacks, did so using client-ready deliverables from Suzy. #pitchingideas #MRX #consumerinsights

Ready to nail your pitch? 💪 Learn how one CPG brand, Freestyle Snacks, leveraged consumer insights to win theirs. #mrx #consumerinsights #pitch #pitchingideas

How can you develop a successful retail strategy? Learn how Freestyle Snacks did just that using iterative research on the Suzy platform. #consumerinsights #mrx #retailstrategy

Legal teams have a lot of questions about generative AI and market research. Let’s go over some answers.

Being asked to do more with less? Learn how to maximize your market research budget and consolidate your vendors with Suzy's end-to-end consumer insights platform. 

It’s time to stop pitting qualitative vs. quantitative market research. Brands need both to truly understand consumers. Learn how they work together with Suzy.

Learn how Suzy Live offers a hybrid quant/qual research offering, allowing marketers and researchers to do qualitative research without compromising.

Consumer obsession is what it takes for enterprise brands to win. Learn what consumer-led growth is and how it can help your brand identify opportunities, develop successful products, and much more. #consumerledgrowth #mrx #consumerinsights #consumerbehavior

What questions should you ask in a focus group? Learn how to craft thought-provoking questions for your next focus group

Segmentation studies, while important, can be expensive and lengthy processes. Learn how dynamic segmentation studies speed up the process so you can meet consumers where they are.

Want to win with the C-suite? Add a video showreel to your next presentation and let consumers showcase findings in their own words. Learn how to turn data into a powerful story with Suzy.

Quality is a challenge for all panel providers and online market research tools. Learn what Suzy is doing about it on our research cloud.

How can you enhance your market research strategy? Learn how iterative consumer research can make all the difference.

What is key drivers analysis and how can brands use it to predict consumer behavior?

When we talk about data quality in online market research, fraud — including duplicate responses, gibberish, or taking advantage of the reward system — can often go hand-in-hand with bias. However, while preventing fraud is a focal point for researchers, bias is also a key part of the equation that often gets overlooked.