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Lights, camera, insights: Using video showreels to bring market research to life
Want to win with the C-suite? Add a video showreel to your next presentation and let consumers showcase findings in their own words. Learn how to turn data into a powerful story with Suzy.
Online market research panels: 3 key quality challenges and how to conquer them
Quality is a challenge for all panel providers and online market research tools. Learn what Suzy is doing about it on our research cloud.
What is iterative market research and why is it important for enterprise brands?
How can you enhance your market research strategy? Learn how iterative consumer research can make all the difference.
How key drivers analysis helps brands understand and predict consumer behavior
What is key drivers analysis and how can brands use it to predict consumer behavior?
How to reduce bias in your survey questions
When we talk about data quality in online market research, fraud — including duplicate responses, gibberish, or taking advantage of the reward system — can often go hand-in-hand with bias. However, while preventing fraud is a focal point for researchers, bias is also a key part of the equation that often gets overlooked.
Why high quality survey responses matter and the secret to getting them
Not all survey responses are created equal. So how can you be sure you’re getting quality insights? We’re breaking down the secret on the blog—read on to learn more!
Want consistent results? Use a market research template for your next survey.
Want to save time and get a survey out fast? A market research template can help.
The importance of global research in today’s world
What brands need to know about global research 🌎🌏🌍
The ultimate guide to online focus groups: best practices, tips, and more
Your step-by-step guide to online focus groups is here! Learn how to conduct online focus groups with these best practices from Suzy.
An Easy Intro to In-Home Usage Testing
Is your product being tested how it’s intended to be used—in the hands of your consumers whose opinions matter most? Read our latest blog for an easy intro to In-Home Usage Testing (IHUTS) and discover how it helps to ensure your products are as optimized as possible.
Suzy Is A GRIT Top 50 Most Innovative Supplier In Market Research
Suzy is excited to announce that we have earned our place on the Top 50 Most Innovative Suppliers and as a Top 25 Technology Provider in market research in the latest edition of the GreenBook Research Industry Trends (GRIT Report).
DIY Consumer Insights: The Next Evolution of Market Research
DIY is not just about craft or style – it has real implications for modern business.