Suzy Consumer Insights Hub
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Wellness Trends on the Rise
Discover the latest wellness trends driving consumers with Suzy! Learn more about the top health and wellness trends and how they may impact your brand.
State of the Consumer: Is Black Friday Dead—and What Does it Mean for 2024 Spending?
What does BFCM shopping mean for the rest of 2024? Find out during this State of the Consumer Webinar with MikMak and Reckitt.
How to nail your retail pitch
Ready to nail your pitch? 💪 Learn how one CPG brand, Freestyle Snacks, leveraged consumer insights to win theirs. #mrx #consumerinsights #pitch #pitchingideas
State of the Consumer: The Power of Purpose Driven Brands
🌿 What's greenwashing and why should you care? Find out in our latest webinar where we explore the challenges of developing sustainable products. #Sustainability #Greenwashing
How one brand found the right retail strategy using iterative market research
How can you develop a successful retail strategy? Learn how Freestyle Snacks did just that using iterative research on the Suzy platform. #consumerinsights #mrx #retailstrategy
Mastering the Art of Successful Claims Packaging with THINX
Dive into our latest webinar featuring Alice Warren of THINX and Katie Emerson of Suzy. Explore the evolution of the femme care industry, the power of AI, and the role of consumer insights in shaping the future. From innovation techniques to the impact of testing retail packaging, this episode is packed with industry insights. Tune in now! 🎧 #AI #consumerinsights #mrx Watch now!
INSIGHTS REDEFINED: How AI is Poised to Transform the Role and Function of Insights
Catch the recap of our latest webinar on how AI is shifting the dynamics towards consumers, revolutionizing the industry, and its potential benefits and risks with key takeaways.
State of the Consumer: Your AI Cheat Sheet for Back to School Season
Unlock the future of education with us! 🎓🚀 Dive into our latest webinar where we explore the transformative role of AI in the educational landscape. From parents' views on AI in the classroom to its potential in revolutionizing content authentication, we've got it all covered. Get ready to discover how AI is reshaping learning and preparing us for a new era. Watch now!
State of the Consumer: Your AI Cheat Sheet for Back to School Season
With every trip down the grocery store aisle, there’s a new plant-based food offering, from imitation meat to vegan ice cream and everything in between. With the plant-based revolution in full swing, who exactly is the target consumer for these products? And how can brands stand out on the shelf in the competitive plant-based space?
State of the Consumer: Who is the Plant-Based Revolution Really For?
With every trip down the grocery store aisle, there’s a new plant-based food offering, from imitation meat to vegan ice cream and everything in between. With the plant-based revolution in full swing, who exactly is the target consumer for these products? And how can brands stand out on the shelf in the competitive plant-based space?
From Cause to Consumer: The State of Values-Based Marketing in F&B
From Coca Cola to Bud Light to Airly Foods, brands use values-based marketing as a means to align their core values with that of their consumers. In order to create a successful campaign, it’s important for brands to understand what values consumers are most passionate about and what drives commitment and loyalty.
State of the Consumer: Unlocking the Power of Generational Spending
62% of consumers would be willing to pay more for items from a trustworthy brand. But what makes a brand trustworthy? And how does the idea of trust differ amongst the different generations?
State of the Consumer: The Future of Retail is Phygital
From online-first brands launching brick-and-mortar pop ups to grocery stores venturing into the metaverse—the future of retail is phygital. In this webinar we will explore what consumers want to see from their physical and digital shopping experiences—and how brands can blend the two for optimal omnichannel experiences.
Ten surprising consumer stats Suzy learned this year
92% of consumers want to live a sustainable life. 🌱 Discover 9 more surprising consumer stats from 2022 on the Suzy blog today.
Black Friday and Cyber Monday recap: What’s happening in retail and what does it mean for 2023?
Discover the 9 shopping trends changing the retail landscape in 2023 on our latest blog.
State of the Consumer: How End-of-Year Consumer Shopping Can Uncover 2023 Insights
This holiday season, early consumer behavior is indicating decreased spending in Q4. With the uncertainty in the market, companies are asking a few key questions…
Holiday shopping and travel plans in the face of rising prices
Will Americans be traveling this holiday season? What will they be shopping for? Read on for the latest insights from Suzy.
How to use a heatmap for wildly successful creative designs
Learn how a heatmap can help marketers and creatives develop eye-catching and effective designs.
Trend Report: How Consumers Feel About 7 New Beauty Trends
Recently, Suzy teamed up with @ Exploding Topics to uncover seven key beauty trends and to learn how consumers feel about these products.
Online vs. in-store shopping: what product categories does each win?
Online vs. in-store shopping: what wins with consumers? In a recent survey, we decided to find out.