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Elevating Nutrition with Fortified Foods
Dive into the world of fortified foods with key insights and trends from our latest webinar!
Wellness Trends on the Rise
Discover the latest wellness trends driving consumers with Suzy! Learn more about the top health and wellness trends and how they may impact your brand.
How Ferrero elevated shopper creative with iterative research
Good shopper creative can help a brand reach consumers on the shelf. But what if you could take shopper creative to the next level? Learn how @ Ferrero’s @ Phil DeConto used to Suzy to take the brand’s shopper creative to new heights.
How to nail your retail pitch
Ready to nail your pitch? 💪 Learn how one CPG brand, Freestyle Snacks, leveraged consumer insights to win theirs. #mrx #consumerinsights #pitch #pitchingideas
How one brand found the right retail strategy using iterative market research
How can you develop a successful retail strategy? Learn how Freestyle Snacks did just that using iterative research on the Suzy platform. #consumerinsights #mrx #retailstrategy
A Deep Dive into the Plant-Based Food Industry: Webinar Recap
Catch the recap of our State of the Consumer webinar on the evolving plant-based food industry with key takeaways.
State of the Consumer: Who is the Plant-Based Revolution Really For?
With every trip down the grocery store aisle, there’s a new plant-based food offering, from imitation meat to vegan ice cream and everything in between. With the plant-based revolution in full swing, who exactly is the target consumer for these products? And how can brands stand out on the shelf in the competitive plant-based space?
From Cause to Consumer: The State of Values-Based Marketing in F&B
From Coca Cola to Bud Light to Airly Foods, brands use values-based marketing as a means to align their core values with that of their consumers. In order to create a successful campaign, it’s important for brands to understand what values consumers are most passionate about and what drives commitment and loyalty.
State of the Consumer: Unlocking the Power of Generational Spending
62% of consumers would be willing to pay more for items from a trustworthy brand. But what makes a brand trustworthy? And how does the idea of trust differ amongst the different generations?
Faithful or Fickle? Financially-Driven Consumer Shopping Choices
Despite inflation falling for seven months straight, consumers are still battling rising grocery prices. With continued sticker shock, are they staying true to their preferred brands—or are they sacrificing staples for more affordable options?
Ten surprising consumer stats Suzy learned this year
92% of consumers want to live a sustainable life. 🌱 Discover 9 more surprising consumer stats from 2022 on the Suzy blog today.
Functional, novel, and plant-based: The 8 food and beverage trends ushering in 2023
What food and beverage trends are consumers most interested in? Suzy teamed up with Exploding Topics to uncover eight food and beverage trends in 2022.
Sugar high: How Americans plan to shop for Halloween candy in 2022
What sweet treats are Americans planning to buy for Halloween in 2022?
Salty snacks reign supreme and more insights for the snack industry
What snacks are at the top of consumers’ lists in 2022? Learn what consumers want to eat in this latest blog from Suzy.
The three factors consumers need to adopt plant-based foods
Now that plant-based foods are all over the shelves, what will it take for Americans to adopt them?
3 Ways Brands Can Actually Make Food Shopping Sustainable for Consumers
In a recent webinar, Suzy sat down with New Hope Network to understand how brands can make food and grocery shopping more sustainable for consumers.
What Both Consumers and Brands Can Do For the Sustainability Cause Right Now
Seemingly everyone says they want to see the environment improve, but are they taking true steps to create a better future for the planet? Suzy has the data describing what consumers want in this area and how brands should respond.
How Consumers and Brands Are Responding to the Rise of Inflation
After remaining relatively dormant for more than a decade, the pandemic has helped bring back inflation, forcing changes in behavior for consumers as well as brands. Suzy has data and insights breaking down both.
New Year, New Challenges: The Supply Chain, Inflation, and the Food Industry
Learn how the world today is impacting the food industry and how to get more out of a grocery shopping routine.
The Rising Tide of Inflation Pricing
Since the start of 2022, market bubbles have been brewing across several verticals in response to pandemic-related labor shortages. Here are four tips to help brace your brand for the next impending wave of inflation while keeping your consumer relationships intact.