Suzy Consumer Insights Hub
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The Heatmap Advantage: Designing Products and Campaigns That Actually Convert
Uncover what captures consumer attention in seconds with heatmaps—design smarter, stand out faster.
Video Open-Ends Enable Qualitative Insights at Scale
Discover how video open-ends deliver emotional depth, scalable insights, and richer consumer understanding.
Consumer Resilience and Spending Habits in Times of Economic Uncertainty
Learn how consumers balance value, indulgence, and mindful spending during times of economic uncertainty. Explore key consumer finance insights now!
The Evolution of New Year’s Resolutions: From Ambitious Ideals to Practical Goals
New Year’s resolutions are shifting to practical goals—see how Suzy’s trackers help brands stay ahead.
5 reasons why your research approach should incorporate both quant and qual
Leverage mixed methods research to unlock deeper insights by combining data precision with human depth. Learn the strategies you need to implement it.
Insights at the Speed of Culture
Top insights from Speed of Culture LIVE! on embedding agile, data-driven strategies in today’s fast world.
How Cultural Narratives Drive Effective Brand Storytelling
Unlock the power of brand storytelling with cultural narratives that drive loyalty. Explore Suzy's storytelling insights!
The Benefits of Using an All-In-One Market Research Tool: Efficiency, convenience and continuous insights
Discover how Suzy’s all-in-one market research tool streamlines insights, cuts costs, and drives smarter decisions.
3 Ways Suzy’s Self-Owned Panel Wins Over Third-Party Panels
Discover how Suzy’s proprietary screening surpasses 3rd party screening to produce reliable insights.
Discover Tomorrow’s Trends Today: Using Suzy to Identify Key Microtrends
Learn how microtrends reveal shifts in consumer behavior and untapped market potential. Explore more!
AI Marketing Insights with Diageo
Explore Diageo’s AI strategies for personalized marketing and building lasting consumer relationships.
The Unsung Hero of Market Research - The Monadic Methodology
Elevate your brand with monadic testing. Isolate variables, reduce bias, and unlock valuable insights.
Designing Research for Impact: Uncovering Consumer Motivation with System 2 Thinking
Align your brand’s products with consumer motivations using behavioral science. Learn more with Suzy!
Unlocking Social Commerce Success with Smart Market Research
Boost your brand with social commerce! Discover how personalized content drives $80B in sales. Learn more with Suzy.
Consumer Trends in 2025: A-Z
Explore the top trends shaping the future of business and consumers, shared by Matt Britton at Speed of Culture LIVE!
Defending Consumer Insights: How to Win the Battle Against Bots and AI Threats
Discover strategies to protect market research data from bots and AI, ensuring reliable insights.
Improving the market research industry, one bot at a time
AI offers benefits for market research but also creates challenges, like AI-powered bots. Learn how Suzy’s latest innovation is tackling AI bots.
GLP-1 Medication Nation - Transforming Lives and Industries One Injection at a Time!
Discover how GLP-1 Medications are transforming industries.
Best Practices for Using AI in Market Research
Artificial intelligence (AI) platforms—or, more specifically, large language models (LLM)—are rapidly growing in popularity in the market research industry, and for a good reason.
Empowering Market Researchers: The Game-Changing Role of Generative AI
Generative AI has changed the way market research is done forever. Here’s how insights professionals can use it as part of their toolkit.