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Navigating Uncertainty: How Market Research Drives Profitability Even in Tough Economic Times
Discover how market research drives profitability in tough times
Building the Future of Market Research: Suzy Is On the Inc. 5000 List for 2024
Suzy is thrilled to be on the 2024 Inc. 5000 list! Discover how our rapid growth and innovation earned us this honor.
Consumers are hurting financially—here’s how your brand can adapt to keep up
During economic challenges, discover how brands can adapt through transparency, value creation, and ongoing research. Learn strategies to navigate and thrive in uncertain times.
GLP-1 Medication Nation - Transforming Lives and Industries One Injection at a Time!
Discover how GLP-1 Medications are transforming industries.
Driving business growth with Attitudes and Usage (A&U) studies
Learn how Attitudes and Usage studies can boost your market strategy and drive business growth with Suzy.
Yes, you CAN DIY online qualitative market research—here’s how
You don’t need agencies to run qualitative research. Learn how to DIY qual research online with Suzy.
Developing successful marketing campaigns backed by ad testing
Take the guesswork out of creating ad campaigns by tapping into the same customer feedback that helped you build your products in your ad testing.
Think Different: Why Neuro-Inclusive Businesses Win
Learn how to conduct inclusive market research with neurodivergent consumers with Suzy.
Research like a mother
Learn how to efficiently connect with busy moms on the Suzy platform.
How Suzy Connect Merges CRM with Panel Audiences for Richer Customer Profiles
For comprehensive insights, you should tap into both your CRM data and Suzy Audiences. Here’s why.
How to find the ROI sweet spot and maximize consumer reach with TURF analysis
TURF analysis can provide valuable insights for businesses looking to maximize ROI. Learn how it works with Suzy.
Panels vs. communities: What to choose for effective consumer insights
Unlock consumer insights effectively with our guide on using panels vs. communities in market research
Unlocking the Power of Diversity: How Suzy's Panel Empowers Brands with Insights from Black Americans
Learn how Suzy’s panel can connect you with diverse consumers this Black History Month.
AI qualitative data analysis: Unleashing the power of qual insights
Explore the power of AI-driven qualitative data analysis with Suzy. Uncover insights from qualitative market research, VOEs, and TOEs using AI.
Uncover the optimal price point with price sensitivity survey questions
Learn how to find the optimal price point for products and services with price sensitivity survey questions.
6 things to know about confidence levels in statistical significance testing
What is a confidence level and how do you use it in statistical significance testing?
Finding a clear winner: How to use MaxDiff Analysis in market research
Learn how to find a winning concept with MaxDiff Analysis on the Suzy blog.
Market Segmentation 101: The Basics
When creating a product, forming marketing messaging and otherwise evaluating consumer-facing ideas, it’s important to understand who your customers are.
How Ferrero elevated shopper creative with iterative research
Good shopper creative can help a brand reach consumers on the shelf. But what if you could take shopper creative to the next level? Learn how @ Ferrero’s @ Phil DeConto used to Suzy to take the brand’s shopper creative to new heights.
Research deliverables: what you need to go from survey to pitch
How can you go from research to pitch in just 24 hours? Learn how Nikki Seaman, CEO and Founder of Freestyle Snacks, did so using client-ready deliverables from Suzy. #pitchingideas #MRX #consumerinsights