Suzy Consumer Insights Hub
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State of the Consumer: Your AI Cheat Sheet for Back to School Season
With every trip down the grocery store aisle, there’s a new plant-based food offering, from imitation meat to vegan ice cream and everything in between. With the plant-based revolution in full swing, who exactly is the target consumer for these products? And how can brands stand out on the shelf in the competitive plant-based space?
State of the Consumer: Who is the Plant-Based Revolution Really For?
With every trip down the grocery store aisle, there’s a new plant-based food offering, from imitation meat to vegan ice cream and everything in between. With the plant-based revolution in full swing, who exactly is the target consumer for these products? And how can brands stand out on the shelf in the competitive plant-based space?
From Cause to Consumer: The State of Values-Based Marketing in F&B
From Coca Cola to Bud Light to Airly Foods, brands use values-based marketing as a means to align their core values with that of their consumers. In order to create a successful campaign, it’s important for brands to understand what values consumers are most passionate about and what drives commitment and loyalty.
State of the Consumer: Unlocking the Power of Generational Spending
62% of consumers would be willing to pay more for items from a trustworthy brand. But what makes a brand trustworthy? And how does the idea of trust differ amongst the different generations?
Inside the Mind of the Customer: The Art of Qualitative Research
Telling a well-rounded data story requires both the science of quantitative research and the art of qualitative research. Understanding the why behind your findings will deepen your analysis, help you understand your target more deeply, and bring research to the forefront of all of your business decisions.
Faithful or Fickle? Financially-Driven Consumer Shopping Choices
Despite inflation falling for seven months straight, consumers are still battling rising grocery prices. With continued sticker shock, are they staying true to their preferred brands—or are they sacrificing staples for more affordable options?
Online market research panels: 3 key quality challenges and how to conquer them
Quality is a challenge for all panel providers and online market research tools. Learn what Suzy is doing about it on our research cloud.
State of the Consumer: Weathering the Financial Storm
From the banking crisis to additional layoffs at major companies, consumers are feeling understandably uneasy about their financial futures. According to a recent Suzy survey, 32% of consumers are using credit cards to battle inflation. Will this number increase as financial uncertainty continues, or will consumers pull back on spending?
State of the Consumer: The Future of Retail is Phygital
From online-first brands launching brick-and-mortar pop ups to grocery stores venturing into the metaverse—the future of retail is phygital. In this webinar we will explore what consumers want to see from their physical and digital shopping experiences—and how brands can blend the two for optimal omnichannel experiences.
State of the Consumer: TV Will Never Be The Same Again—What Does It Mean For Brands?
Since streaming outpaced Linear TV in 2022, the game has changed. But with more and more streaming services and increasing subscription fatigue, how can brands reach their target audience?
State of the Consumer: The Beauty Tech Glow Up
Beauty tech is gaining traction and sparking conversations about what’s next for the beauty industry. From virtual try ons and LED facemasks to ultrasonic facial cleansing, consumers now have a wide array of options available. How can brands continue to improve the experience for consumers? What do they want to see next?
Growth in the Face of a Recession: The State of Consumer Wellness
The wellness industry in the US is estimated to continue to grow more than 5% annually. The new year is typically a time to refresh, but with a recession on the horizon and national layoffs, what wellness categories will consumers buy? What shelves are they skipping?
State of the Consumer: How End-of-Year Consumer Shopping Can Uncover 2023 Insights
This holiday season, early consumer behavior is indicating decreased spending in Q4. With the uncertainty in the market, companies are asking a few key questions…
Survey Design That Uncovers What Your Customers Are Truly Thinking
As we navigate the final quarter of the year, many insight pros have one question on their minds: “How will customer buying habits change again this holiday season?”
Research Unleashed: Discover the strength of connected research to empower your teams
Inflation, rising costs, health, and political uncertainty are just a few contributing factors to the rapidly changing consumer behavior. To keep up with the culture, companies must rethink their approach to consumer research.
Insights 2022: How Johnson & Johnson and Reckitt are Keeping Up with Consumer Trends in Uncertain Times
Between high prices and out of stock items, consumers are being asked to make tough decisions every time they shop. How can we use insights to uncover their shopping priorities and reduce sticker shock at the checkout aisle
Insights 2022: How Johnson & Johnson and Nestle Are Unlocking Shopper Behaviors
As inflation and supply chain shortages continue to surge worldwide, consumer behaviors are becoming more unpredictable by the day. Is your brand doing enough to meet shoppers’ expectations while managing the uncertainty of today’s markets?
New Year, New Challenges: The Supply Chain, Inflation, and the Food Industry
Learn how the world today is impacting the food industry and how to get more out of a grocery shopping routine.
'Tis the Season to Donate: Consumer & Corporate Sentiments Around Giving Season
As we approach another holiday season, are people opening their pockets to charitable causes? Or are they feeling the squeeze after yet another pandemic year?
Suzy’s Q3 State of the Consumer Summit - How Brands Can Harness Values to Stay Relevant in a Diverse World
The half-day virtual conference features thought leadership, panel discussions, insights, and product offerings that will help you navigate constantly evolving consumer trends.