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Five Insights On How Brands Can Stay Relevant in an Increasingly Diverse World
Today's consumers care more than ever about how brands are approaching race and ethnicity. Our world is becoming increasingly diverse, and it's important for companies to understand their customers' unique viewpoints and challenges.
How Consumers Are Thinking About the Delta Variant, and How Brands Can Respond
With COVID-19 cases spiking again, many consumers are hearing mixed messages about what the fall may look like. To better help brands understand how Americans are thinking about the Delta variant and what their plans are over the next few months, Suzy conducted a study of 1,000 Americans in early August.
TikTok Marketing Strategies: 5 Effective Tactics
Five easy ways for brands and marketers to effectively use the popular platform in their marketing.
How Can Financial Services Brands Address Consumer Expectations in 2021?
How can financial services brands position themselves to take advantage of pandemic-prompted consumer trends in the year ahead?
Four Ways Brands Can Leverage TikTok to Connect With Consumers
TikTok has emerged as a force in the social media landscape. Here’s what companies can do right away on the platform to enhance their messaging reach.
New Market Research Methodologies Are Here to Stay, According to Four Brand Leaders
Why should brands across categories be hopeful for the future? Insights leaders from the likes of Nestle’s Garden of Life, Hershey’s ONE Brands, Ferrero, and GSK sound off.
Could Credit Card Perks be the Key to Your Consumer’s Heart — and Wallet — in 2021?
Spending habits and expectations have changed. Does the biggest opportunity for financial services brands in this new landscape lie in beefed-up brand rewards programs?
Five New Year's Resolutions for Brands to Live By in 2021
A tumultuous 2020 has made way for a more hopeful 2021. Here are a few strategies brands can adopt right now to be successful as the year progresses.
Is E-Commerce Growth Here to Stay? The Experts Weigh In
What brands need to know about consumer behavior right now, as the fourth quarter comes to a close.
What Consumer-Led Change Will Come Next?
How can brands remain agile and cater to new consumer habits and expectations in 2021?
How Two Major Brands are Preparing for an Uncertain 2021
Marketing and data insights execs from Mondelez and PepsiCo discuss lessons from an unprecedented year and share the plans (and the tools) that will give them an edge as the calendar flips to 2021.
Real-Time Research Brings Opportunities to Understand and Influence Consumer Behavior
Reliance on new tactics and faster research became essential to company survival this year, but such a pivot won’t prove to be all bad. A look at the research tools and techniques that brands plan to lean in on in 2021.
All About Consumer Trends: Your Pressing Summit Questions, Answered
Suzy Founder & CEO Matt Britton answers questions from Suzy Summit attendees, sharing his thoughts on consumer trends and the future that’s facing many industries.
How Bridging Quant and Qual Research Can Lead Brands to Stronger Consumer Insights
Finding a nexus between quantitative and qualitative data could be a turning point for a company. A Suzy expert explains how to find it and what tools are best.
After an Unprecedented Year, What Will Matter Most to Consumers in 2021?
The many lessons and trendy new strategies wrought in a crazy four quarters, broken down by the pandemic’s impact on the way we live, shop, eat and interact.
Three Major Brands Using Insights to Connect Directly with Consumers
We spoke with insights leaders at Unilever, Dunkin’ Brands and PepsiCo about the ways in which they’ve deftly pivoted, with Suzy’s tools perpetually by their side.
Why you don’t want to miss Suzy’s inaugural digital summit
Suzy caught up with top insights leaders at PepsiCo and Mondelez ahead of State of the Consumer: 2021.
‘Tis the Season for Uncertainty: 5 Trends for the 2020 Holiday Season
How can brands position themselves to take advantage of pandemic-prompted consumer trends this holiday season?
As Holiday Plans Remain Uncertain, How Can Brands Adjust to Meet New Consumer Preferences?
Coming off a trillion-dollar 2019, the coronavirus threatens the typically reliable sales boon so important to company survival this time of year. But starting this Thanksgiving through the New Year, brands can still position themselves to take advantage of pandemic-prompted consumer trends.
Halloween in a Haunted Year: How Brands Can Help Consumers Stay Safe
In the scariest of years, how can brands position themselves for a Halloween unlike any other?