Why you don’t want to miss Suzy’s inaugural digital summit

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We can all agree on one thing: It’s been a year unlike any other. 

In 2020, the consumer has undergone a drastic evolution, forcing nearly every industry to adapt. As market research experts and insights leaders clamor to understand the seismic shifts in the behaviors, attitudes, and preferences of their consumers, it can be difficult to plan a week ahead -- let alone an entire year. 

So, we’re bringing together some of the best in market research today to discuss emerging trends, future predictions, and more at our first-ever digital summit, State of the Consumer: 2021. 

What kind of memorable insights and timely conversations are in store for you? Let’s let our panelists tell you. We sat down with a few of them ahead of the event. Find out what Abby Finnis, Senior Director of Portfolio Insights & Analytics at PepsiCo, and Lori Herman, Senior Marketing Research Manager at Mondelez International, had to say!

What are you excited to talk about and learn about at the Suzy Summit?

Abby: How we’re bringing agility to insights at PepsiCo.

Lori: I’m always eager to learn from peers about interesting new ways they are connecting with consumers and identifying relevant insights to address unmet needs, which ultimately helps identify opportunities to drive growth for the business. Of course, I’m happy to share my experiences as well!

As you look toward 2021, how do you see market research changing?

Abby: I’d like to think the more acute change is now behind us, and 2021 will be about continuing to connect to simplify and unlock speed in insights.

Lori: We always want to be able to do things faster and better, and no doubt that need will continue. I do think there will be a shift to diving even more deeply into consumer emotions and getting way more empathetic in understanding their attitudes and behaviors.

Can you share one interesting tidbit that you learned about your consumers and how they’ve evolved over the last few months?

Abby: This is tough to answer, as every person’s story is so different, but the creative DIY solutions consumers have come up with continues to amaze me. A favorite we’ve seen in those trying to stay fit -- but struggling to secure at home equipment and free time -- is a picture a father sent in with his kids on his back doing push-ups. It does accomplish a lot at once!

Lori: Consumers fairly quickly shifted eating behaviors to more indulgent foods, as often happens during any crisis. Now, over six months since the pandemic began, snacking behaviors are going back to ‘normal.’ There’s less comfort seeking than in the beginning.  

This is one virtual event you don’t want to miss. Register here to join us at State of the Consumer 2021!