‘Tis the Season for Uncertainty: 5 Trends for the 2020 Holiday Season
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Coming off a trillion-dollar 2019 holiday season, the uncertainty around 2020 holiday spending and travel plans threatens to upend a typically reliable sales boon for many brands.
“It's all about the consumer journey. And the consumer journey has traditionally been about traditions. The fact that these traditions are being thrown out, that impacts everything else,” said CEO Matt Britton during our recent holiday webinar with Total Retail editor-in-chief Joe Keenan.
We gathered insights into just how different the holidays will look this year — and how brands can adjust their strategies to match these new consumer behaviors, preferences, and expectations.