Marketing and data insights execs from Mondelez and PepsiCo discuss lessons from an unprecedented year and share the plans (and the tools) that will give them an edge as the calendar flips to 2021.

Reliance on new tactics and faster research became essential to company survival this year, but such a pivot won’t prove to be all bad. A look at the research tools and techniques that brands plan to lean in on in 2021.

Suzy Founder & CEO Matt Britton answers questions from Suzy Summit attendees, sharing his thoughts on consumer trends and the future that’s facing many industries.

Finding a nexus between quantitative and qualitative data could be a turning point for a company. A Suzy expert explains how to find it and what tools are best.

The many lessons and trendy new strategies wrought in a crazy four quarters, broken down by the pandemic’s impact on the way we live, shop, eat and interact.

Suzy caught up with top insights leaders at PepsiCo and Mondelez ahead of State of the Consumer: 2021.

What leading companies are doing with their consumer insights data and how they’re using Suzy to do it.

Will fear of another pandemic halt this trend in its tracks and usher in a newfound desire for the space, safety, and comfort of suburbs?

In our latest roundtable discussion, Suzy brought together a new panel of industry leaders to share how they’ve adapted their methodologies to respond to the current moment.

In our presentation last month, “Assumptions: An Equal Opportunity Destroyer,” Suzy President Avi Savar explained how category managers and shopper insights teams can convert their assumptions into real knowledge and actionable product plans by connecting directly with their consumers.

This year we’re ramping up our presence at some of the biggest events in market research, so our team can learn from some of the best insights leaders around the country — and so we can meet passionate professionals like you wherever you end up.

Last month, Suzy journeyed to Las Vegas to participate in The Market Research Event, an annual conference where the best and brightest in the industry gather.

Here’s the story behind our brand and product launch events at SXSW 2018.