How Can Financial Services Brands Address Consumer Expectations in 2021?
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In the last year, spending habits and expectations have drastically changed. As the cashless trend accelerates and e-commerce sales continue to grow, consumers have gravitated towards credit cards.
It’s more important than ever that credit card perks be aligned to new behaviors, preferences, and expectations from these very consumers.
"Credit card companies and financial services companies are seeing areas to engage, especially when the typical rewards-based models — which have been, predominantly, travel and hospitality — seemed to have gone on the backburner,” said Suzy’s President Avi Savar.
We gathered insights into one of the biggest areas of opportunity for financial services brands: offering new rewards and flexible loyalty programs.