Halloween in a Haunted Year: How Brands Can Help Consumers Stay Safe

 

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Even though we’ve gotten used to wearing masks, Halloween is expected to look a little different this year, as consumers find safe and creative ways to still celebrate. 

During our recent Halloween webinar, Suzy CEO Matt Britton and Candy Industry Magazine Editor Crystal Lindell discussed how brands can turn obstacles into opportunities.

We’ve unmasked where consumers are finding inspiration right now, where their funds are flowing, and 6 ways brands can help them stay safe.

 
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As Holiday Plans Remain Uncertain, How Can Brands Adjust to Meet New Consumer Preferences?

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In One of the Scariest Years, Halloween Could Be Bigger Than Ever for Well-Positioned Brands