TURF analysis can provide valuable insights for businesses looking to maximize ROI. Learn how it works with Suzy.

Quality is a challenge for all panel providers and online market research tools. Learn what Suzy is doing about it on our research cloud.

How can you enhance your market research strategy? Learn how iterative consumer research can make all the difference.

Learn how to find the optimal price point for products and services with price sensitivity survey questions.

Learn how to find winning concepts, flavors, names, claims, and more with MaxDiff Analysis on the Suzy blog.

What is key drivers analysis and how can brands use it to predict consumer behavior?

When we talk about data quality in online market research, fraud — including duplicate responses, gibberish, or taking advantage of the reward system — can often go hand-in-hand with bias. However, while preventing fraud is a focal point for researchers, bias is also a key part of the equation that often gets overlooked.

Take the guesswork out of creating ad campaigns by tapping into the same customer feedback that helped you build your products in your ad testing.

Not all survey responses are created equal. So how can you be sure you’re getting quality insights? We’re breaking down the secret on the blog—read on to learn more!

Introducing Video Open Ends at Suzy! With VOE, you can connect with target consumers, uncover hidden sentiments, and capture in-the-moment learnings. Discover how video open ends work at Suzy.

As we navigate the final quarter of the year, many insight pros have one question on their minds: “How will customer buying habits change again this holiday season?”

Inflation, rising costs, health, and political uncertainty are just a few contributing factors to the rapidly changing consumer behavior. To keep up with the culture, companies must rethink their approach to consumer research.

Learn how a heatmap can help marketers and creatives develop eye-catching and effective designs.

Want to save time and get a survey out fast? A market research template can help.

What brands need to know about global research 🌎🌏🌍

What questions should you ask in a focus group? Learn how to craft thought-provoking questions for your next focus group

Your step-by-step guide to online focus groups is here! Learn how to conduct online focus groups with these best practices from Suzy.

Curious how consumers will react to your product on the shelf? Monadic testing mimics real life, so you can choose the right concept. Here’s how:

Market segmentation is a powerful tool for market researchers to get new consumers, keep their existing brand users loyal, and grow lifetime value by taking market shares from competitors. To develop these all-important segments, market researchers typically run a segmentation study.

Is your product being tested how it’s intended to be used—in the hands of your consumers whose opinions matter most? Read our latest blog for an easy intro to In-Home Usage Testing (IHUTS) and discover how it helps to ensure your products are as optimized as possible.