Suzy Consumer Insights Hub
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Wellness Trends on the Rise
Discover the latest wellness trends driving consumers with Suzy! Learn more about the top health and wellness trends and how they may impact your brand.
AI qualitative data analysis: Unleashing the power of qual insights
Explore the power of AI-driven qualitative data analysis with Suzy. Uncover insights from qualitative market research, VOEs, and TOEs using AI.
State of the Consumer: Is Black Friday Dead—and What Does it Mean for 2024 Spending?
What does BFCM shopping mean for the rest of 2024? Find out during this State of the Consumer Webinar with MikMak and Reckitt.
Uncover the optimal price point with price sensitivity survey questions
Learn how to find the optimal price point for products and services with price sensitivity survey questions.
6 things to know about confidence levels in statistical significance testing
What is a confidence level and how do you use it in statistical significance testing?
Finding a clear winner: How to use MaxDiff Analysis in market research
Learn how to find a winning concept with MaxDiff Analysis on the Suzy blog.
Market Segmentation 101: The Basics
When creating a product, forming marketing messaging and otherwise evaluating consumer-facing ideas, it’s important to understand who your customers are.
State of the Consumer: Business Reimagined: Navigating the AI Future Recap
Want to understand how AI is shaping our world? Check out our latest webinar where we navigate the AI phenomenon and its impact on society and careers. Plus, get actionable insights and a free list of 50+ AI tools to kickstart your transformation journey. Listen now! #ArtificialIntelligence #AIInnovation #CareerDevelopment
What is qualitative market research? Methods, best practices, and AI
Learn about how to conduct qualitative market research in this guide from Suzy.
How Ferrero elevated shopper creative with iterative research
Good shopper creative can help a brand reach consumers on the shelf. But what if you could take shopper creative to the next level? Learn how @ Ferrero’s @ Phil DeConto used to Suzy to take the brand’s shopper creative to new heights.
The way forward with TikTok: Regulation or personal responsibility
TikTok be banned? Suzy asked consumers what they thought about the controversial (and addictive) social media platform.
State of the Consumer: The Digital Age of Sports
How do fans want to engage with their favorite sports teams off the field? Check out our latest webinar to find out! 🏀🏈#marketresearch #sports #fanengagement
Research deliverables: what you need to go from survey to pitch
How can you go from research to pitch in just 24 hours? Learn how Nikki Seaman, CEO and Founder of Freestyle Snacks, did so using client-ready deliverables from Suzy. #pitchingideas #MRX #consumerinsights
Changing the market research industry, one survey bot at a time
AI can be great for market researchers—and it can also power bots. 🤖Learn how Suzy’s latest innovation is tackling AI survey bots for better, more reliable insights. #ai #consumerinsights #mrx
How to nail your retail pitch
Ready to nail your pitch? 💪 Learn how one CPG brand, Freestyle Snacks, leveraged consumer insights to win theirs. #mrx #consumerinsights #pitch #pitchingideas
An Essential Guide to the Product Development Life Cycle
You need more than a good idea to succeed – you also need to understand and follow the entire product development process.
Ranking Scales vs. Rating Scales: Which Works For You?
Rating scales and ranking scales are important tools that, while seemingly similar, serve very different learning outcomes.
State of the Consumer: The Power of Purpose Driven Brands
🌿 What's greenwashing and why should you care? Find out in our latest webinar where we explore the challenges of developing sustainable products. #Sustainability #Greenwashing
How one brand found the right retail strategy using iterative market research
How can you develop a successful retail strategy? Learn how Freestyle Snacks did just that using iterative research on the Suzy platform. #consumerinsights #mrx #retailstrategy
Mastering the Art of Successful Claims Packaging with THINX
Dive into our latest webinar featuring Alice Warren of THINX and Katie Emerson of Suzy. Explore the evolution of the femme care industry, the power of AI, and the role of consumer insights in shaping the future. From innovation techniques to the impact of testing retail packaging, this episode is packed with industry insights. Tune in now! 🎧 #AI #consumerinsights #mrx Watch now!