Suzy Consumer Insights Hub
Blogs, webinars, and more with original insights to help you stay informed and plan your next move.
Subscribe Today!
Get Suzy’s consumer insights newsletter and webinar alerts delivered to your inbox.
Demographic Questions Every Survey Should Include
Surveys are an extremely valuable tool for getting information directly from the source – namely, consumers.
DIY Consumer Insights: The Next Evolution of Market Research
DIY is not just about craft or style – it has real implications for modern business.
The DTC Subscription Brands That Moms Like Best
Ditch the flowers for Mother’s Days – here’s what you should really be marketing to moms.
How Reactive Packaging Can Give Your Brand An Edge
Brands need to act fast if they’re going to capitalize on pop culture trends.
Will Consumers Use Skin Care With Bacteria In It?
Probiotic skin care products have a bigger potential market than you’d think.
How To Be Agile Like A Start-Up
How do you stay consumer-centric, like a lean start-up does?
Who Will Lose the “Game of Thrones?
Who does the Suzy™ member panel think will die next on Game of Thrones?
Suzy™ Says…There’s more demand for male-marketed skin care products than stereotypes would suggest
Suzy™ asked 200 male consumers about the number of skin products they buy. Here’s what they said.
Suzy™ Says… Drugstore Sheet Masks
Suzy™ asked 2000 women about their beauty habits. Here’s what they said.
Developing Innovative Food Products
Consumers expect food innovation to happen quickly – and slower companies might fall behind.
Fighting Pollution With Ocean-Recycled Plastic
Growing concerns over climate change are changing consumer shopping habits.
Suzy Says: Academy Awards 2018
Suzy™ asked 500 men and women if they planned to watch the Oscars this year. Here’s what they said.
Liquid-Free Cleansers: The Future of Sustainable Shopping?
Consumers might be ready to return to bar soap products.
Suzy Says: Fresh Pet Food
Suzy™ asked 500 cat owners and 500 dog owners about raw pet food. Here’s what they said.
The Food Products Consumers Want for Gut Health
Our guts affect us more than we’d like to think.
Suzy Says: Cricket Protein Powder
Suzy™ asked 1000 consumers how often they consume protein powder or bars. Here’s what they said.
Suzy™ Says… Most of the people using their phones while watching TV are looking at Facebook
Suzy™ asked 500 consumers about how often they use their phone while watching TV. Here’s what they said.
The Rise of Direct-To-Consumer Clothing Retailers
Some retailers are buying their DTC competitors – at the risk of alienating customers.
Suzy Says: Hot Food Trends For 2019
Suzy™ asked 500 consumers to rank five of 2019’s biggest anticipated food trends. Here’s what they said.
Suzy Says: Try Before You Buy
Suzy™ asked 1000 shoppers about how they shop for the holidays. Here’s what they said.