The E-Shopping Revolution: By the Numbers
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It’s hard to ignore the e-commerce trend these days. As more and more Americans familiarize themselves with online shopping, brands must find ways to stand out in the ever-growing e-commerce pack and understand how people are spending online.
During our recent e-commerce webinar, Suzy CEO Matt Britton and PSFK President of Research & Strategy Scott Lachut discussed today’s digital shopping behaviors and examined the future of e-commerce. From buying a wide variety of products in one virtual store to becoming increasingly disloyal and beyond, consumers have radically changed their shopping habits and behaviors.
How do consumers really feel about the shift to online retail and what are the implications for retail brands? Here are six key takeaways and major e-commerce trends to consider: