CPG

We got CPG covered from A to Z

With consumer preferences constantly shifting in response to fast-moving social media and pop culture trends, CPG is one of the most competitive verticals. Attract new customers and retain current ones by regularly checking their pulse and staying ahead of the curve.

Ensure they’re reaching for your CPG brand

As inflationary pressures make consumers more selective and e-commerce drastically transforms the customer journey, Suzy’s range of offerings can help CPG brands learn more about their customers and the overall market landscape in great detail. So you’re fully equipped to hit untapped markets and stand out from the competition.

Whitespace Discovery

Conduct Focus Groups to explore category and brand perceptions, plus identify gaps in the market for innovation and expansion.

Shopping Aisle Experience

Break through the clutter with Suzy’s Heatmapping. Conduct a shelf test to understand which products catch consumers’ eyes in-store—and which ones do not—so you can optimize your packaging and retail channel strategy.

Package Testing

Conduct an In-Home Usage Test (IHUT) with Suzy Live to get real-time feedback from your consumers with your product in-hand. Identify which aspects of your product and its packaging resonate most and how you can optimize.

FYI, Suzy can help with CPG

Suzy boosts your CPG brand—from R&D to KPIs

Foundational Insights

Explore demographics, attitudes, and behaviors.

Innovation + Research & Development

Test concepts, products, packaging, and pricing.

Marketing & Creative

Validate ideas, copy, and creative.

Shopper & Category Research

Optimize the full funnel.

User Interface & User Experience

Get your users flowing with optimized design.

See Suzy in action

Learn how Suzy can boost your business.

400+ of your favorite brands are already using Suzy

“The AI moderator asked really thoughtful questions [during conversational research]…I am super pleased with the results that we got. This was a big win, a big success, not only for me and my team, but also for Suzy to be able to deliver on this.”

Giovanni Riggioni

Customer & Market Insights Manager, HP

"We’re a learning organization. We work with folks like Suzy to interview customers, understand customer feedback, and pipe all that back into our system. That’s a really core part of how we operate."

Kofi Amoo-Gottfried

CMO, DoorDash

"The partnership with Suzy has transformed our approach to flavor development, enabling us to strategically target and satisfy our core consumers."

Laura-Lynn Freck

VP of Business Insights & Category Leadership, Zevia

"Suzy’s insights helped us understand our audience on a whole new level. Their platform allowed us to adapt quickly and make confident decisions that led to a standout experience."

Justin Breton

Director of Brand Experiences & Strategic Partnerships, Walmart

"Suzy is someone we have leaned on heavily during the pandemic to help us identify crucial insights. We are lucky to not only have Suzy as a research partner, but to access their key learning on the new food & beverage consumer."

Jared Johnson

VP, Shopper Analytics & Insights N.A., PepsiCo

"Suzy is a super valuable tool for quick research studies on a daily basis! I love the ease and simplicity of the tool. It’s made it super easy for us to access respondents almost instantly."

Sabrina Lakhani

Director, Behavioral Science & Market Research, Frontier Communications

"Suzy helps us glean insights and explore hypotheses quickly. Our customer success manager is smart, responsive, and always adds value. In a short timeframe, the tool has been improved in meaningful ways to enhance both the UX and utility."

Erin Wong

VP, Strategy Director, DDB

"Suzy has transformed our approach for brands to adopt the AeroFlexx Pak, providing us with insights needed to develop packaging that enhances the consumer experience and supports global sustainability goals."

Kristen Lewis

Marketing Director, AeroFlexx

"Suzy has so many best use cases. I’ve been using it primarily for creative evaluation, but I know colleagues of mine have been using it to test different ideas around the attitudes and behaviors of different audiences."

Catherine Chao

Director, Strategy & Evaluation, Ad Council

"Suzy has been something we've been leveraging tremendously when we ideate and test our ideas and get consumer feedback live. We're iterating the new ideas as we go. It’s almost like a co-creation with the consumer which I really love."

Yvette Marichal

Executive Director Innovation Insights & Trends, Estée Lauder Companies

"Suzy gives us a baseline for understanding where we are versus the competition and helps us maintain perceptions of safety and efficacy."

John Churchman

Senior Brand Manager, Mommy’s Bliss

"I love Suzy's quick 'and I mean quick' feedback, the easy launching online system, the ability to easily add stimuli to questions, large sample sizes, variety of consumers across the US."

Lindsay Moeller

Senior Consumer Insights & Sensory Analyst, ADM

Related resources

Reports

The future of fizz: Exploring the rise of Modern Soda

Discover the latest trends in Modern Soda, from functional ingredients to shifting consumer preferences. Download our data-driven infographic to explore how brands are innovating and retailers are adapting to the growing demand for better-for-you carbonated beverages.

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How Sustainability is Shaping the Future of CPG

Transform how your brand leverages eco-innovations for consumer trust and market leadership.

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