Suzy Consumer Insights Hub
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3 Ways Suzy’s Self-Owned Panel Wins Over Third-Party Panels
Discover how Suzy’s proprietary screening surpasses 3rd party screening to produce reliable insights.
Discover Tomorrow’s Trends Today: Using Suzy to Identify Key Microtrends
Learn how microtrends reveal shifts in consumer behavior and untapped market potential. Explore more!
Sip Forward: 4 Ways Generational Tastes Are Shaping 2025 Beverage Trends
Explore 2025 beverage trends: Learn how brands are thriving by embracing wellness and bold new flavors.
AI Marketing Insights with Diageo
Explore Diageo’s AI strategies for personalized marketing and building lasting consumer relationships.
The Unsung Hero of Market Research - The Monadic Methodology
Elevate your brand with monadic testing. Isolate variables, reduce bias, and unlock valuable insights.
Why Election Polls Are Often Wrong: The Challenge of Representative Sampling in Market Research
Learn how representative samples impact polling and market research accuracy. Explore key insights now.
Building Brand LUV in Age of Performance
Explore top strategies on brand building and marketing from leaders at the AWS Marketing Summit.
Why Concept Testing Is Critical: Avoiding Backlash and Ensuring Campaign Success
Concept testing is a step that every business needs to incorporate into its product or marketing campaign development process.
Designing Research for Impact: Uncovering Consumer Motivation with System 2 Thinking
Align your brand’s products with consumer motivations using behavioral science. Learn more with Suzy!
Unlocking Social Commerce Success with Smart Market Research
Boost your brand with social commerce! Discover how personalized content drives $80B in sales. Learn more with Suzy.
Consumer Trends in 2025: A-Z
Explore the top trends shaping the future of business and consumers, shared by Matt Britton at Speed of Culture LIVE!
The elephant in the room: A history of data quality in market research
Data quality has come a long way in market research—and more challenges are on the horizon. Learn about the history of data quality and what’s next.
Uncover hidden insights and make data-driven decisions with Data Explorer
Data is important to drive consumer insights—but data analysis can take a long time. Learn how to speed up your analysis for faster and more actionable insights with Suzy’s Data Explorer.
Nurturing Women's Wellness with Brand Partnerships
Explore how brands can meaningfully support women’s wellness by addressing their biggest stressors.
Navigating Market Volatility with Accurate Data on Emerging Consumer Trends
How can CMOs navigate economic challenges, evolving consumer preferences, and AI integration all at the same time? With data-driven strategies backed by consumer insights.
Rising Insurance Rates: How They Impact Consumers and What Brands Can Do
Discover how rising insurance rates are affecting consumers' purchasing decisions and learn how brands can leverage consumer insights to retain customers and grow market share.
Seeing is Believing: How Video Insights Enhance Research Impact
Discover how video insights boost market research and improve decision-making for more impactful results.
Harnessing the Power of Community Through Fandom
Discover how Honda and Paramount+ use personalization and fan engagement to build loyal communities.
The GLP-1 Effect: Defining A New Era of Wellness
Discover how GLP-1 is transforming weight loss post-quarantine. Learn more and track trends with Suzy!
How Brands Can Win By Embracing Creators, Content, and Culture
Explore how Don Julio and American Eagle use authenticity and co-creation to build lasting brand love.