PSFK & Suzy™ Present: Elevating Public Spaces Through Tech-Enabled Experiences
Today’s consumers live with one foot online and offline, and they increasingly look for spaces to connect and engage with their peers in physical spaces. Brands are responding by looking beyond their retail footprints and expanding their impact to the communities they inhabit. This research paper explores how brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites. From IoT sensors and smart street furniture, to app-based tools and kiosks, brands are engaging the public in innovative ways that are creating hybrid spaces and connected communities, offering people from diverse backgrounds the opportunity to meet and participate in civic life. These initiatives allow brands to position themselves as a force for good and demonstrate an altruistic commitment to improving their consumers’ daily lives.
It is supported by best-in-class case studies, and insights collected from the PSFK x Suzy Public Spaces And Technology Survey, an original survey of 500 US consumers conducted by PSFK and Suzy, the real-time consumer polling platform.
The Suzy™ x PSFK Public Spaces Survey Panel
The survey was conducted on September 9th, 2019, based on 500 total responses from an online US panel population of adults age 18-65 with a 50/50 gender split. The survey consisted of 9 multiple choice questions. The entire survey took 2 hours to complete.
PSFK is a business intelligence service that helps brands and retailers understand how to leverage innovation in retail and along the customer experience journey. Its members immerse themselves in progressive change with access to reports, newsletters and trends researchers. www.psfk.com
Suzy™ is an on-demand consumer insights platform that connects you directly to your target audience to get real-time feedback on any business decision, big or small.
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