PSFK & Suzy Partnership

Suzy™ is proud to support PSFK with the first-party research behind their studies. Together, we provide retail companies with the insights they need to tackle key industry trends.

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The Suzy™/PSFK Food Service Debrief

This innovation report outlines the new trends and ideas developing that provide perfect delivery of personalized tastes. By looking at the innovation in fast casual and quick-service restaurants, executives from any industry can leverage technology to create a more convenient, dynamic customer experience. Learn more here.

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The Suzy™/PSFK Present: The Gen Z Playbook

A must-have manual for brands and retailers to understand and engage with the next class of consumers, PSFK’s Forecast Z report decodes the shifting priorities, values and behaviors of Generation Z—a group defined by their ability to navigate fluidly between identities, communities, industries, and the physical-digital divide. 

Supported by best-in-class case studies, and insights collected from the PSFK x Suzy Gen Z Survey, an original survey of 1,000 consumers conducted by PSFK and Suzy™, the real-time consumer polling platform, Forecast Z provides a strategic framework and actionable takeaways for brands and retailers to reach Gen Z consumers.

About PSFK

PSFK is a business intelligence service that helps brands and retailers understand how to leverage innovation in retail and along the customer experience journey. Its members immerse themselves in progressive change with access to reports, newsletters and trends researchers. www.psfk.com

About Suzy™

Suzy™ is an on-demand consumer insights platform that connects you directly to your target audience to get real-time feedback on any business decision, big or small.

Interested in learning more about on-demand consumer insights? Sign-up today for a demo.