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Explore how consumers perceive your product or brand and how they incorporate it into their daily lives. Examine topics like awareness, purchase frequency, product preferences, brand loyalty, and overall satisfaction––all of which can help shape product development, marketing strategies, and targeting efforts.

Set your survey target from the start to ensure a more balanced and desired distribution. Use hidden questions to create multilayered groupings for setting quotas, previous action targeting, and data analysis.

Powered by machine learning, identify key target groups and craft customized products, features and messages that will resonate with each segment.

Make informed business decisions based on the true intent of quickly changing consumer behavior. Target distinct segments to create a more impactful and personalized approach to product development, messaging, and more.

Identify your consumers’ conscious, and sometimes subconscious, reasons for purchasing decisions. Uncover the relative importance of various attributes (price, quality, convenience, etc.) in driving such decisions. These insights can spur better outcomes, such as higher sales or increased loyalty.

Evaluate shifts in key brand metrics (awareness, perception, consideration, loyalty, etc.) over time to better understand your performance. Fueled by real-time data, identify areas for improvement, adjust strategy, and stay ahead of trends––and the competition.

Understand the big picture of your category via real-time data and insights into market dynamics and category trends, plus competitors’ movements, strengths, and weaknesses. Pinpoint untapped category areas through new segments, underserved needs, or whitespace opportunities for innovation and differentiation.

Track campaigns––both pre and post––across key metrics like awareness, engagement, recall, etc. Monitor different channels like social media, email, or digital ads. Assess if your message is driving desired outcomes from sales lift to brand loyalty. Real-time insights enable you to continuously monitor and adjust campaign strategies,

Start with Suzy Live IDIs or Focus Groups to understand consumer perception of your product and which features resonate most. Then you can design and prioritize specific features that match market needs and maximize customer satisfaction.

Using a Monadic Test survey, explore different messaging about a new product feature to understand usage intent, relevance, comprehension, and more.

Before you launch, use Monadic testing to learn how your concepts will perform on the shelf and what messaging hierarchy will resonate on packaging.

Learn how consumers interact with packaging prototypes by sending products directly to their homes and watching a live unboxing. With IHUT, you can observe real-time reactions to your packaging and get invaluable qualitative feedback, live on-camera.

Test pricing options to understand key intent purchase metrics and determine price sensitivity. Determine price elasticity and willingness to pay for existing products and services. Price your product within an acceptable range via a Van Westendorp study to increase the chances of success.

Use a Monadic Test to evaluate different price points. Launch a Gabor-Granger study to learn how fluctuations in price points impact purchase intent and brand perception. Ultimately, find the optimal price point to maximize revenue.

Conduct iterative quant and qual research to optimize your comms strategy and position your brand in a way that lifts you above the competition and hits home with your target consumers.

Use a quantitative survey to measure how features compare between your brand and your competitors. Use these differentiators to craft positioning strategy concepts for further testing.

Conduct a Monadic Test for your positioning strategy concepts and include benchmarks of your competitors. Get stat-tested results to choose a winning strategy in as little as a few hours.

Ensure you’re talking about your products in a way that resonates with your target consumers. Conduct a MaxDiff Analysis to understand which claims to include on product packaging.

Breaking through all that ad clutter is a challenge. Identify which advertising concepts, formats, and messages resonate with your consumers and will ultimately lead to purchase.

Use prioritization, optimization, and breakthrough techniques to create pre-validated content (blogs, SEO articles, whitepapers, podcasts, etc.) that will build trust with your audience, drive growth, and create leads.

With consumer journey mapping, learn the steps consumers take when discovering, researching, and deciding to purchase your products. With IHUTs, identify red flags of new launches and implement improvements to everything from store layout to marketing campaigns.

By understanding which touchpoints (social media ads, in-store displays, or website reviews) have the most impact––both pre and post purchase––you can invest in the right areas for online and in-store channels.

Understand where to focus your efforts to ensure purchase interest leads to a sale. Identify barriers to purchase––whether it’s price, availability, or confusion around the product––and pinpoint how to remove these obstacles.

Gather data on target consumers so you can prove to retailers that there’s real demand for your product. Plus, highlight consumer preferences, needs, and trends that align with the retailer’s audience.

Assess retailer feedback on new product concepts or packaging designs. Tailor your pitch to retailers by gathering insights specific to their customer base. Show how your product fits into their existing mix and why it will drive in-store sales.

Find the most effective options to demonstrate why the product appeals to the retailer’s customers and how it aligns with store goals.

Suzy’s Heatmapping tool analyzes how consumers visually engage with your assets, pinpointing which areas draw the most attention and which are overlooked. Measure how strongly consumers focus on certain elements and the order in which elements are viewed. Once you understand attention flow, you can optimize designs for engagement.

Test packaging to ensure key information like product names or logos are noticed. Test digital and print ads to ensure headlines, CTA buttons, and key visuals capture attention. Whether it’s a website, app, or e-commerce page, Heatmapping allows you to optimize UX by improving layouts and driving conversions.

Test in-store signage, shelf displays, or product placements, ensuring that crucial information like promotions, price tags, or product details are noticed by shoppers.