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Tap reset: How Lagunitas is redefining beer culture with non-alc brews
In this episode of The Speed of Culture, Matt Britton sits down with Hannah Dray, Chief Marketing Officer at Lagunitas Brewing Company, to explore how beer brands are navigating seismic cultural shifts. From reviving iconic packaging to launching functional and non-alcoholic innovations, Hannah shares how Lagunitas is reconnecting with its roots while steering the brand toward the future. She also dives into the “American party crisis,” Gen Z’s evolving relationship with alcohol, and why challenger brands must think differently to stay relevant.
Pouring over insights: How market research fuels winning beverage launches
See how research powers smart beverage launches—from RTDs to mocktails—and helps brands tap into low-alc and functional drink trends.
Culture growth: Why Danone’s CMO believes fundamentals still drive the future
In this episode of The Speed of Culture, Matt Britton sits down with Linda Bethea, Chief Marketing Officer at Danone North America, to unpack how brands are navigating disruption in the food and beverage industry. From the rise of GLP-1 drugs to the creator economy and AI-powered marketing, Linda shares how Danone is balancing science-backed credibility with cultural relevance. She also reveals her “four C’s” of leadership, curiosity, compassion, courage, and conviction, and why brand-building fundamentals matter more than ever.
Lean and mean: How teams can do more with less by leveraging AI agents for research
Do more with less in market research using AI agents that speed timelines, cut costs, and boost quality from design to analysis. Learn how and get started now.
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Finding balance: How researchers can embrace AI agents without losing control
Discover how researchers can partner with AI agents for speed and accuracy without losing control. Master the 90/10 rule and lead with insight. Read now.
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The Creator Economy Has Been Redefined
Trust is the new currency. See how brands can win in the creator economy by partnering with curators and building community.
Ctrl Creative: How Smartly’s Laura Desmond is rewriting the CMO playbook with AI
In this episode of The Speed of Culture, Matt Britton sits down with Laura Desmond, CEO of Smartly, to explore how advertising is being reshaped by AI and why the next decade won’t be about producing more ads, but creating intelligent creative that adapts in real time. From her leadership philosophy to Smartly’s industry forum “Advance,” Laura shares why leading at algorithm speed requires fearless execution, a strong mission, and the courage to get things done.
From macros to must-haves: Why protein and fiber are the new power couple
Protein and fiber are the new power couple driving functional food. Explore fibermaxxing, GutTok, and consumer demand, plus how brands can win with Suzy.
Real world results: 8 powerful market research examples that transformed brands
Explore 8 market research examples that shaped winning strategies. See how insights fuel innovation and start transforming your brand today.
