Consumer Trends in 2025: A-Z
From AI-driven transformations to evolving consumer behaviors, this blog outlines the key trends shaping the future of business and how to stay ahead.
Inside BODYARMOR’s Game Plan: CMO Tom Gargiulo on AI, Athletes, and the Future of Hydration
Learn how BODYARMOR is powering up the sports drink game! On this episode of The Speed of Culture, Matt Britton chats with Tom Gargiulo, CMO of BODYARMOR Sports Nutrition, about the rise of the brand, innovation in the sports hydration market, and the critical role AI plays in connecting with consumers. Get the inside scoop on how BODYARMOR is outpacing competitors and staying ahead in the industry!
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Why Concept Testing Is Critical: Avoiding Backlash and Ensuring Campaign Success
Your brand is the sum of your audience’s interactions, opinions, and feelings about your business. Your branding and other critical marketing assets dictate how your business represents itself to that audience and is key to shaping customer opinion.
Building Brand Relevance
Learn how authenticity, consumer values, and DEI practices drive brand relevance and engagement. Watch now!
The elephant in the room: A history of data quality in market research
Data quality has come a long way in market research—and more challenges are on the horizon. Learn about the history of data quality and what’s next.
Wellness Reimagined: Top Consumer Trends for 2024
Explore Suzy's role in consumer wellness, personalization, and the integration of wearable technology.
Igniting Innovation: Harnessing the Power of Consumer Insights with Keurig Dr Pepper
Explore KDP's innovative strategies, leveraging AI and consumer insights for market success.
Navigating Market Volatility with Accurate Data on Emerging Consumer Trends
How can CMOs navigate economic challenges, evolving consumer preferences, and AI integration all at the same time? With data-driven strategies backed by consumer insights.
Nurturing Women's Wellness with Brand Partnerships
Discover how brands can authentically support women’s wellness by addressing key stressors like financial uncertainty, mental health, and societal pressures, fostering genuine connections.
