When following up, we also learned that 36% of moms don’t decide whether they’re going to cook or order takeout in a given day until they’re on their way home from work!
So, what’s the best way to help aid Mom feed their kids? Most of our consumer panel members told us that they keep track of things by prepping meals before hand:
But how do you package “preparation” as a commercially available product? if you listen to a lot of podcast ads, then we’re guessing the first thing you thought of was meal delivery kits – direct-to-consumer services that promise to save time on food shopping by delivering pre-portioned ingredients, with step-by-step recipes, straight to the homes of their customers.
Although meal kits are gaining in popularity across the country, and are often available in 4-person portions, they haven’t really penetrated the market for families just yet. Only 36% of moms said that they’ve used or are currently using a meal delivery kit, compared to 64% who’ve never tried one.