Mom2020: Health and Self-Care

 

Mom2020: Health and Self-Care

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This is part 2 of Mom2020, an exploration into what makes the moms of America tick. Click here to view the rest of the articles in this series, or click here to download the full report from Suzy.

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That classic quote from the 1987 movie The Princess Bride still holds true today: “If you haven’t got your health, you haven’t got anything.” Sure, technically the character who said that was a villain, but that doesn’t mean he didn’t have a good point, especially when it comes to mom

These days, “health and wellness” is more than just a trendy set of buzzwords. According to the Global Wellness Institute’s recent findings, it’s also a $4.7 trillion global industry as of 2017. Of course, it’s not a surprise that this trend has taken off; in 2016, the Center for Disease Control reported that one out of every three adults in the U.S. gets less than seven hours of sleep a night, and another one of their studies found that only 22.9% of American adults meet government guidelines for aerobic and muscle-training activity during their leisure time.

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Clearly a lot of us could use a little extra help caring for ourselves, but moms often have to care for others, too, which makes keeping healthy a much more difficult process. To find out how mothers in America navigate getting enough sleep and exercise (and other things, of course – check out our full report for more!), we returned to Suzy™’s consumer panel for some instant insights from over 2,500 moms from all different backgrounds and income levels.

What we learned

Remember all the working and stay-at-home moms that we reached out to in our last blog post? We went back to over 2,500 of them to ask them a wide range of multiple-choice and open-ended questions about their lives, including some about how they feel on a day-to-day basis and what they do to take care of themselves.

First, we wanted to know how often moms felt “exhaustion” in the past month. When we asked these moms to rank their level of exhaustion on a scale of 1 (never) to 5 (always), an overwhelmingly large majority of our respondents marked either “almost always” or “always” – although when we broke the results down by age, it became clear that younger moms definitely feel more exhausted than older ones. 

Q: In the past month, how often did you feel exhaustion?

 
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Despite being so tired, these same women also told us that they try to keep active; 64% of moms say they try to exercise at least once a week. A plurality of women – 26%, to be more specific – also said they exercise three to five times a week, so it’s much more likely (although not a guarantee!) that they’re hitting the CDC’s recommendation of 150 minutes of aerobic activity per week.

Q. Which of the statements below is true for you?

 
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But how are they hitting their exercise goals? Odds are, it’s not with the types of rigorous bootcamps that are marketed to women to “lose the baby weight” – as the Journal of Health Psychology recently suggested, new moms need more flexibility and support when choosing workout programs, not regimented exercise routines. 

Our own findings line up pretty neatly with that concept! When we gave our moms an open-ended question about their preferred way to exercise, more of them answered with walks above any other word.

Q. What is your preferred way to exercise, and why?

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Many of the moms who prefer walking also told us why:

It’s easy to do and I can bring my son and my dog. We walk to the park where my son can play and my dog can be social.
Sometimes I don’t have time to go to the gym, so a quick stroll down the block gets me in a great mood.

Suzy Says

Moms might be exhausted, but they still want to incorporate more physical activity into their day-to-day lives – and they want to do it in ways that fit easily and seamlessly into their busy lives. If you’re part of a health and wellness companies and have products that can capitalize on this desire (like fitness trackers, athleisure wear, or exercise training apps) then make sure you’re not discounting moms when thinking about your target audience. They’re out there, trust us!

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There are a lot more valuable insights like this in our new 40+ page report, Mom2020: The Definitive Guide to the Modern Mom. Download for free today to learn more.


Meet Suzy

A consumer insights platform that helps you gather information on what your potential customers care about, so you can make the right decisions for your business, product, or service.

Suzy™ is a better, faster way to conduct market research at the click of a button – like having a focus group right in your pocket.


 
Victoria McNally