Now comes the dreaded question that no career woman ever wants to hear: If all these moms (and their partners, presumably) are working outside the home, who is taking care of the kids? You’d probably assume that the “extra” income from a two-income household would allow for more options as far as paid childcare is concerned, but our results seem to suggest something else.
When we retargeted 2,700 consumers and asked them to select all the childcare options they use on a consistent basis, a whopping 70% said that they regularly get help from family members or relatives. In comparison, only 17% say they rely on babysitters, and only 15% use a daycare service.
Q. Who takes care of your child/children under 18 years old when you are your husband/partner are not available? (Select all that apply)