Suzy Says: Checking Account Rewards

Suzy Says…

 
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Consumers want to earn when they spend from checking accounts

 

SEE WHAT SUZY FOUND

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Suzy asked

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500 consumers what checking account feature would prompt them to switch banks.


Suzy learned

 
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29% would switch to a new bank for a rewards debit card to earn points or miles.


Suzy did it in

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Meet Suzy™

A consumer insights platform that helps you gather information on what your potential customers care about, so you can make the right decisions for your business, product, or service.

Suzy is a better, faster way to conduct market research at the click of a button – like having a focus group right in your pocket.


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