Content Hub

Kitchen Table Finances: Intuit on AI and Everyday Money Management

In this episode of The Speed of Culture podcast, Matt Britton connects with Mark Notarainni, EVP & General Manager of Intuit’s Consumer Group.

Research Amnesia: The Risks in Relearning What You Already Know

Your brand already has the answer, it's just buried. See how Ask Suzy connects new questions to research you already ran.

The GLP-1 Shift, Revisited

Three years of GLP-1 tracking data show a category that's gone mainstream — how awareness, accessibility, and shifting consumer concerns are changing what brands need to do next.

Playing the Long Game: CarMax on Turning Fandom Into Brand Loyalty

Sarah Lane, Chief Marketing Officer at CarMax, joins Matt Britton on the Speed of Culture podcast to detail how the brand transformed the automotive retail experience through transparency and a commitment to women’s sports.

The Honest Answer: When "It Depends" Beats a Clean Number

Bad decisions get made with high confidence. See how Ask Suzy tells you what's solid, what's approximate, and what's still unknown.

Fans Have More Friends: Heineken's formula for real-life connection

Alison Payne, CMO of Heineken USA, explains how brand authenticity, experiential marketing, fandom, AI and moderation are changing modern marketing strategy.

Mind the Gap: Seth Matlins on marketing's horizontal blind spot

Seth Matlins, Founder of The Wisdomous Company and host of the Create or Destroy: Reimagining Marketing podcast, joins Matt Britton where they discuss what forces move the industry in 2026.

Beyond the Follow: Influential on creator marketing as real media spend

In this conversation on The Speed of Culture podcast, Matt Britton talks with Ryan Detert, Founder and CEO of Influential. Ryan details his path from running parody accounts with 30 million followers to building the largest influencer marketing company by revenue.

Heads-Up and Hands-Free: Snap's play beyond the smartphone

Ajit Mohan, Chief Business Officer at Snap Inc., joins The Speed of Culture podcast to explore the fundamental shifts redefining the digital landscape. The discussion covers the transition from public feeds to private messaging, and how augmented reality serves as a bridge to the physical world.

Beyond the Console: Xbox Maps the Gaming Ad Ecosystem

In this episode of The Speed of Culture podcast, Matt Britton welcomes Claire Nance, the Senior Director of Marketing Communications at Microsoft's Xbox Media Solutions, to discuss how Xbox Media Solutions is redefining the relationship between brands and the 3.6 billion people who make up the global gaming community.

Things Reading the Room: How TransUnion turns disconnected data into real signals

Marketers often find themselves caught between the promise of high-tech innovation and the reality of fragmented consumer data. Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion, joins Matt Britton on The Speed of Culture podcast to discuss how established analytical frameworks are finding new life in the era of artificial intelligence and privacy changes.

Wake up call: Financial Brands That Skip Trust Tracking Will Lose H2 2026

Financial brands that skip trust and perception tracking are making million-dollar decisions on instinct, and it's becoming increasingly expensive.

Fully Loaded: The brand strategy behind Crocs' cultural takeover

Terence Reilly, Chief Brand Officer at Crocs, Inc., joins the Speed of Culture podcast to discuss the mechanics of building brands that define their categories.

Fast Pitch: What the Women's College World Series Teaches Us About Consumer Speed

The explosive growth of Women's softball viewership shows that consumer trends move faster than traditional research cycles, and brands need real-time validation tools like Suzy to replace guesswork with data-backed marketing decisions.

Bright Side: Supergoop!'s Playbook for Turning Sun Care Into a Cultural Movement

Live from the POSSIBLE Conference in South Beach, Matt Britton welcomes Lauren Weinberg, Chief Marketing Officer at Supergoop!, to discuss her transition from tech giants like Square and Peloton to the beauty world.

Treatonomics: The Internal Permission Economy of Self-Treating

Self-treating has quietly become a daily "permission economy" — where affordability, guilt, and internal justification (not celebration) decide whether a customer says yes to a purchase, and the brands that win are the ones that make that yes feel earned rather than indulgent.

How Brands Can Win the Taylor Swift Wedding Moment (And Every Cultural Moment After)

The Taylor Swift wedding is this weekend. Learn how brands can capitalize on cultural moments with consumer insights and AEO strategy. Learn more with Suzy.

Beyond the Stage: How the BET Awards Became a Blueprint for Cultural Brand Building

In this episode of The Speed of Culture podcast, Louis Carr, President of BET and founder of Waymaker Media, joins Matt Britton to discuss how one of the most influential media brands in the world is evolving for a new era.

The Research Interface Is Changing: Your Best Analysts Shouldn't Be Building Data Cuts

As conversational AI transforms how people access information, consumer insights teams need tools that combine AI with their own research and business context, reducing manual data work, accelerating decision-making, and allowing analysts to focus on delivering strategic insights instead of building data cuts.

Meeting the Moment: How Brands Win When the World Comes to America

The real World Cup wins aren't on the pitch. See how brands like Heineken, Taco Bell, Home Depot, and Buc-ee's turned international fan moments into lasting loyalty.

Culture as a Dinner Party: How Brands Earn Their Seat at the Table

In this episode of The Speed of Culture podcast, Margot Hauer-King, SVP Creative Strategy at United Talent Agency and Founder and Owner of People’s, joins Matt Britton live from the POSSIBLE conference in South Beach.

Decision Speed: How Slow Consumer Intelligence Is Quietly Killing Your Growth Strategy

Brands are losing growth not because they lack consumer intelligence, but because their research pipelines deliver it too late to change any decision that matters.

The Long Game: What the Knicks Can Teach Every Marketer About Brand Authenticity

The Knicks' 53-year championship drought illustrates how brand authenticity — knowing who you are and building toward it with patience rather than chasing trends — creates compounding equity that pays off disproportionately when the product finally delivers.

Kick Off: How Telemundo Is Setting the Stage for the Biggest World Cup in History

Live from South Beach, Matt Britton sits down with Miguel Lorenzo and Miguel Gurwitz from NBCUniversal Telemundo Enterprises to explore the future of soccer in North America. They discuss the logistical complexity of the 104 game FIFA World Cup and how Telemundo is leveraging Peacock and FAST channels to engage fans.

Audio First: How tonies is Winning the Battle for Kids' Attention

In this episode of The Speed of Culture podcast, Ginny McCormick, Chief Experience Officer at tonies, joins Matt Britton to explore the delicate balance of technology in the modern household and how tonies is pioneering a new category of screen-free entertainment.

The Context Gap

Suzy's knowledge base lets teams load their institutional context, like audience frameworks, competitive positioning, research archives, directly into the platform so every output reflects how your team works, without rebuilding from scratch each time.

The 3-1 Count

Ed Petrone uses a baseball analogy to argue that modern businesses need a "decision engine" like Suzy that consolidates fragmented data, AI, and real consumer feedback into role-specific insights — giving teams the conviction to act decisively rather than hesitate under pressure.

New-Stalgia

Suzy's Senior Director of Research argues that brands relaunching legacy IP in 2026 must use continuous, AI-powered consumer insights to navigate the "Two-Audience Problem" — simultaneously serving nostalgia-driven Millennial parents and discovery-oriented Gen Alpha children whose emotional relationships with the same properties are fundamentally different and constantly shifting.

From the Pantry to the Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture

In this episode of The Speed of Culture podcast, Todd Kaplan, Chief Marketing Officer at Kraft Heinz North America, joins Matt Britton live from the POSSIBLE conference in South Beach. Todd shares how one of the world's largest food and beverage companies manages 70 iconic brands with 96 percent household penetration across a rapidly shifting cultural landscape.

Bank Shot: How Ally Is redefining finance for the digital generation

In this episode of The Speed of Culture podcast, Matt Britton sits down with Andrea Brimmer, Chief Marketing and Public Relations Officer at Ally Financial, live from the POSSIBLE conference in Miami. Andrea discusses how Ally established itself as the original digital disruptor during the great financial crisis and continues to lead by prioritizing cultural relevance and consumer trust.

Blue Dot Fever

Blue Dot Fever is collapsing arena tours as fans flock to intimate venues. Learn how brands can win in 2026's Proximity Economy before competitors do.

How ŌURA Is Using Ambient Tech to Drive Long-Term Health

ŌURA CMO Doug Sweeny joins The Speed of Culture podcast to discuss ambient tech, AI health advisors, and how quiet design is reshaping the wearables market.

Fiction to Fact

Cord-cutting and outcome-based deals are reshaping the 2026 Upfronts. Suzy's new platform gives buyers and sellers the real-time evidence to compete.

How Adobe is unlocking Customer Experience Orchestration in the age of agentic AI

Adobe Enterprise CMO Rachel Thornton joins Matt Britton at CES 2026 to talk personalization, agentic AI in marketing, and building brand integrity."

Insights Aren't Enough

Top insights leaders from Coca-Cola, Mastercard, AB InBev & Reckitt on AI, human judgment, and why systems beat projects. Key takeaways from InsightsOn 2026.

The invisible wallet

How the "Invisible Wallet" is rewriting retail in 2026: generational divides, Agentic Commerce, and what brands must do to stay visible to consumers.

How Samsung Is Rewriting the Rules of Consumer Tech Marketing in the Age of AI

Samsung CMO Allison Stransky on AI ecosystems, data-driven marketing, and the creator economy reshaping brand storytelling — live from CES 2026.

Speed of Culture at POSSIBLE

Top brand and marketing leaders share insights on AR, sports partnerships, category creation, and data strategy from the POSSIBLE conference. Key takeaways from CMOs at Kraft Heinz, Ally Financial, Crocs, Supergoop!, and more.

Master Class: How Mastercard is building for a world where AI makes the decisions

Mastercard's Rustom Dastoor joins The Speed of Culture at CES 2026 to reveal why brands must stop using AI to reinforce the past and start building for a future where AI agents, not humans, are the consumer.

Your always-on analyst: From research to decisions, instantly

Learn how a one-person insights team uses Suzy's connected intelligence to support four brands, cut research time, and turn data into faster, smarter decisions.

Mission POSSIBLE: How to Build the Marketing World's Most Essential Gathering

In this episode of The Speed of Culture podcast, Matt Britton and Christian Muche, Global President and Co-Founder of POSSIBLE, discuss how an industry-defining event is built from scratch. Christian shares how POSSIBLE came out of a gap he saw in the market during COVID, why Miami Beach became the right home for it, and how the conference has grown into something closer to a year-round platform than an annual gathering. They also touch upon what makes sponsorship activations work, how POSSIBLE Connect is reshaping the buyer-seller relationship, and why Christian believes trust is the most valuable currency in business today.

Feed frenzy: Stop letting social media run your creative department

Learn how creative directors can cut through social media noise, avoid the "Like Trap," and use verified consumer intelligence to turn engagement data into boardroom-ready creative strategy.

The Decision Tax: Three bottlenecks stalling every critical decision

Most teams don't have a data problem — they have a connection problem. See how the right insights, connected at the right time, change every decision.

The Reddit Vetting: Why your glossy campaign fails the "honesty test"

Discover why polished ad campaigns fail the Reddit vetting test in 2026. Learn how brands can turn community skepticism into a competitive advantage — and lower CAC by being radically honest

Miami Heat: How David Grutman turned hospitality into a cultural empire

In this episode of The Speed of Culture podcast, Matt Britton sits down with David Grutman, one of the most influential entrepreneurs in modern hospitality. Known for transforming Miami into a global nightlife and dining destination, Grutman shares how social media, authentic relationships, and relentless attention to experience helped him build a hospitality empire. The conversation also explores his investments in emerging consumer brands, his growing entertainment ventures, and why “taking it personal” remains the core philosophy behind everything he builds.

Missed connections: how teams can find the answers hiding in their data

Most teams aren't data-poor — they're connection-poor. Learn how marketing, sales, and product leaders turn fragmented insights into faster, confident decisions.

The Michelob moment: The best data can't be captured on a phone

As consumers crave presence over screens, discover why the best consumer insights come from high-signal human conversations — not digital data

Data Dominion: How Zeta cracked the AI code for the next gen of martech

In this episode of The Speed of Culture podcast, Matt Britton sits down with David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. David shares how Zeta built a data and AI platform that now serves 51% of the Fortune 100, why the company sees itself as the disruptor rather than the disrupted in a rapidly shifting martech landscape, and what it took to rearchitect the business around artificial intelligence starting in 2017. The conversation covers the launch of Athena, Zeta's voice-enabled AI copilot built in partnership with OpenAI, the internal transformation required to make AI native to the way teams work, and what the rise of generative search means for how brands reach consumers. David also reflects on his career, his advice for the next generation of marketers, and the mantra he has carried through every crisis.

Suzy is now a Decision Engine. Here's what that means for you.

The platform you've known and relied on for consumer research just became something much bigger.

Her Name Is Suzy. She’s Your Decision Engine.

Suzy is relaunching as a "decision engine" — an enterprise platform designed to help marketing organizations turn fragmented data and research into clear, actionable decisions.

The Decision Engine Manifesto

The same dream, rebuilt for the world today.

Agentic commerce: Preparing your brand for the AI buyer

AI agents are replacing human buyers. Learn how to optimize your brand for invisible commerce before the engine decides — without you.

Top shelf: How Patrón stays premium with craft and conviction in a digital world

In this episode of The Speed of Culture podcast, Matt Britton sits down with Roberto Ramirez Laverde, Global Senior Vice President of Patrón Tequila at Bacardi. Roberto shares how Patrón built and protected its position in the super premium tequila category by staying true to quality, transparency, and craft. They discuss the Pursuit of Greatness campaign, the creative partnership with filmmaker Guillermo del Toro, and how Gen Z is reshaping consumption habits across the spirits industry. The conversation also covers how Patrón approaches music and culture partnerships, why the on-premise channel still defines brand equity, and how human connection remains the anchor in an AI-driven world.

You Can Build It Yourself. You Probably Shouldn’t.

Why the smartest brands are buying the connective layer instead of duct-taping one together.

The context era: why having data and insights isn't enough

Most companies have more research data than ever — yet still struggle to act on it. Learn why context, not more data, is the missing link between insights and outcomes.

The SaaSpocalypse: The era of "software as a result" is here

Discover how Applied AI is replacing dashboard-heavy SaaS with intent-based workflows — and what enterprise brands must do to own outcomes in 2026.

Dueling decks: Why fragmented intelligence is marketing’s costliest problem

Brand tracking: What your Q1 KPIs aren't telling you

Your Q1 tracker shows the shift — but can it explain why? Learn how to add a "why layer" to your brand tracking so stakeholders get answers, not just data.

Data Silos and Retail Storytelling: Key Takeaways from Expo West 2026

Compound Growth: How U.S. Bank uses AI to drive revenue and results

In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Michael Lacorazza, Chief Marketing Officer at U.S. Bank. Michael shares how U.S. Bank is operationalizing AI across synthetic audiences, personalization, CRM intelligence, and product bundling to drive measurable growth. The conversation explores balancing innovation with risk, building cross-functional buy-in, the cultural power of sports, and why understanding the P&L is the ultimate unlock for modern marketing leaders.

Human edge: What Crayola, Samsung, and Generous Brands actually think about AI

Insights leaders from three iconic brands got real about what's working, what's risky, and why the best decisions will always require a human in the loop.

The hidden cost of disconnected intelligence

Fragmented data is costing enterprise marketers $40M+ annually. Learn how to close the signal, synthesis, and activation gaps — and make faster decisions.

AI reliability: Brand trust is your competitive edge

Learn how brands can turn AI security into a competitive trust advantage by building reliability, governance, and consumer confidence at scale.

Money Moves: How Credit Karma uses AI to power smarter financial decisions

In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Natasha Madan, Head of Marketing at Intuit Credit Karma. Natasha shares how Credit Karma is evolving from a credit score provider into a personalized financial assistant powered by AI and 80,000+ data points. The conversation explores democratized creativity in the AI era, financial literacy in the age of “FinTok,” Gen Z acquisition strategy, and how trust, personalization, and human intelligence will define the next phase of financial services.

Wrong address: Avoiding the risks of a one-size-fits-all AI strategy

Retail Reloaded: How Sam’s Club is redefining membership experience in the AI era

In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Diana Marshall, EVP and Chief Experience Officer at Sam’s Club. Diana shares how Sam’s Club is building a human-led, tech-powered membership model, why experience is now the primary differentiator in retail, and how closed-loop data and AI-driven personalization are reshaping acquisition, loyalty, and retail media. The conversation explores the shift from frictionless to effortless retail, the power of associate experience, and what the future of buying looks like in an AI-enabled world.

Credibility crisis: Respondent quality in the AI era

AI passed attention checks 99.8% of the time. See how Suzy blends AI detection, conversational research, and human oversight to protect data integrity.

Intelligent Beauty: How Ulta Beauty uses AI personalization to power loyalty and relevance at scale

In this episode of The Speed of Culture podcast, Matt Britton sits down with Kelly Mahoney, Chief Marketing Officer at Ulta Beauty, live from CES 2026 in Las Vegas. In this interview, Kelly unpacks how Ulta Beauty’s loyalty program and personalization engine drive nearly all sales. They also discuss why motivation-based marketing segmentation has replaced traditional demographics, and how AI-powered personalization in beauty and wellness retail shapes everything from recommendations to creative execution. The conversation further explores Ulta Beauty’s omnichannel customer journey, its evolving beauty and wellness retail strategy, and how Adobe CDP and Adobe Firefly creative automation support marketing at scale.

Empathy isn’t fluffy: It’s a research skill

How empathy strengthens research rigor and reduces bias, plus how AI-moderated interviews with Speaks capture the why behind the what at scale.

Hard Reset: How Lenovo is redefining AI PCs, edge computing, and trust

In this episode of The Speed of Culture, Matt Britton sits down with Milo Speranzo, Chief Marketing Officer for Lenovo North America, live from CES 2026 in Las Vegas. Milo breaks down what it took to deliver Lenovo’s sold-out Sphere showcase, the product story behind AI PCs, servers, wearables, and Motorola, and why edge computing AI privacy now shapes a new hardware refresh cycle. The conversation also explores the Lenovo FIFA World Cup partnership, FootballAI analytics, and Milo’s leadership mantra for 2026: learn, iterate, and be a goldfish.

Deliverable strategy: How the right format drives impact

Discover how choosing the right research deliverable—from toplines to Stories—turns insights into action and drives real business impact.

Longevity scores: The Big Game’s ads change the wellness playbook

How The Big Game’s ads revealed longevity as emotional currency—and what the shift from transformation to reassurance means for brands.

Why Volkswagen Still Believes Driving Defines Freedom in an AI-Powered Mobility Era

In this episode of The Speed of Culture podcast, Matt Britton speaks with Rachael Zaluzec, Chief Marketing Officer and Senior Vice President of Customer Experience and Brand Marketing at Volkswagen of America. Rachael explains how the Volkswagen ‘Drivers Wanted’ campaign returns as a cultural statement about independence and identity. The conversation explores 2026 Automotive marketing trends, the role of AI in automotive customer experience, and how Volkswagen is blending heritage with modern technology while preparing for the future of autonomous driving Volkswagen strategy.

Listening lessons: How motherhood taught me to really hear consumers

Amy Bollman of Suzy shares how becoming a mom reshaped how she listens to consumers—and why real-time, honest insight builds stronger brands.

Brand building: How Lowe's is transforming into a culture-driven, AI-powered lifestyle brand

In this episode of The Speed of Culture podcast, Matt Britton sits down with Jennifer Wilson, Senior Vice President and Chief Marketing Officer at Lowe’s, to examine how one of America’s largest retailers is executing a modern marketing strategy rooted in culture, experience, and long-term relevance. Jennifer breaks down Lowe’s brand transformation, from expanding beyond traditional home improvement into lifestyle and community, to using AI in home improvement retail, scaling creator partnerships, and building a powerful retail media network. The conversation offers a clear look at how brands evolve without losing trust, and what it takes to stay relevant as consumer behavior, technology, and culture continue to shift.

Build smarter decks, faster: Streamline and upgrade your insights workflow

Build smarter research decks faster. Learn how to streamline insight storytelling, prioritize what matters, and turn data into action with Suzy Stories.

Better big bets: Why context is the missing link

Data isn’t the problem—lost context is. Discover how insight continuity helps teams move faster, align better, and make confident big bets.

Power Circuit: How CES Fuses Tech, Culture, and Business into a Global Moment

In this episode of The Speed of Culture, Matt Britton sits down with Melissa Harrison, Vice President of Marketing and Communications at the Consumer Technology Association (CTA), live from CES 2026 in Las Vegas. Melissa breaks down how CES grew from a gadget showcase into a cross-industry business hub where enterprise innovation, media, creators, and global partnerships collide. They explore what it takes to build a 13-venue event at this scale, how CTA markets a two-sided marketplace of attendees and exhibitors, the rise of the creator economy at CES, and why AI at CES 2026 marks a turning point from theory to real-world application.

The insight delivery playbook

Learn how to deliver research insights by stakeholder persona. Discover the Insight Delivery Playbook and how Suzy Stories boost adoption and impact.

Overlooked insights: How to make them land with stakeholders

Learn why strong insights fail to drive action – and how turning research into clear, audience-ready Stories helps insights land and drive impact.

After Quitter’s Day: What motivation drop-offs mean for consumers and business initiatives

After Quitter’s Day, motivation fades and behavior gets real. Learn what recalibration reveals about consumers—and how brands can turn insight into action.

How LEGO SmartPlay Expands Play Without Losing What Made LEGO Matter

In this episode of The Speed of Culture, Matt Britton sits down with Tom Donaldson, Senior Vice President and Head of Creative Play Lab at the LEGO Group, live from CES 2026 in Las Vegas. Tom introduces LEGO SmartPlay at CES 2026, a new platform powered by LEGO SMART Brick technology that allows LEGO creations to respond to how they are played with, all through interactive LEGO play without screens. The conversation explores LEGO System in Play innovation, long-cycle R&D product development, and how creativity and AI leadership shape the future of play.

Doing more with less: How researchers can tell an impactful story without burning out

Learn how research teams can do more with less by speeding up storytelling, reducing delivery friction, and turning insights into action without burnout.

Emotional decision-making: How qual research reveals the power of System 1 thinking

How qualitative research reveals System 1 thinking, captures deeper emotion, and turns human insight into stories that influence decisions.

Digital glow-up: How Unilever blends AI, creators, and culture to build desire at scale

Selina Sykes delves into how the Unilever marketing transformation is unfolding through systems like Brand DNAI, digital twins in marketing, and an AI content supply chain that supports creative excellence at global scale. She also explores how creator partnerships are changing, why community insight matters just as much as technology, and how agentic shopping and AI agents will redefine the AI agents consumer journey.

Research for the non-researcher: How anyone can get to the ‘so what’ faster

Research doesn’t need to be intimidating. Learn how non-researchers can turn data into powerful Stories, uncover the “so what,” and drive action faster.

From earbuds to awards shows: What the rise of podcasts means for brands

From niche listening to cultural force, podcasts are reshaping media. Explore what their rise means for brands and how podcast ads really work.

How American Express Is Redefining Premium: Access, Trust, and Brand Building at Cultural Scale

In this episode of The Speed of Culture podcast, Matt Britton sits down with Jessica Ling, EVP of Global Advertising at American Express, to explore how Amex is redefining premium for a new generation. Jessica breaks down the shift from exclusivity to experiential access, how the brand consistently delivers emotional and rational value, and what it takes to build modern connection across culture, sports, entertainment, and travel. She also dives into AI and the future of commerce, the power of personalization and connected experiences, and the evolving role of creators and live sport in customer engagement and brand storytelling at scale.

Best Places to Work 2026: Suzy makes Built In's annual list in three categories

Suzy wins three Built In 2026 Best Places to Work awards, reflecting our commitment to a culture where people grow, thrive, and do meaningful work.

The resolution reset: 2026 New Year’s goals reveal shifting consumer habits

New Year’s resolutions in 2026 focus on whole-self goals, flexible tracking, and empowered avoidance. See how consumers are redefining progress.

Research demands flexibility: how modern teams stay agile

Modern research teams need flexibility to move faster. Learn why rigid tools slow insights and how platforms enable speed, agility, and smarter decisions.

How Big Brands Stay Culturally Relevant: Inside Mondelēz’s Approach to Building Brands That Move With Culture

On The Speed of Culture podcast, Koen Burghouts shares how Mondelēz marketing strategy and Oreo brand strategy turn cultural participation into long-term brand equity. A conversation on relevance, leadership, and how big brands stay close to culture.

The top consumer AI trends of 2026 – and how brands can stay ahead

AI is reshaping consumer behavior in real time. Suzy CEO Matt Britton breaks down the top 2026 AI trends and what they mean for brands.

Quant, qual, and Suzy Speaks: Why great foundational research requires all three

When to use quant, qual, and real-time consumer conversations — and why combining all three is essential for strong foundational research.

From Messi to Yamal: What a lifetime of fandom taught me about modern brand loyalty

What Barça fandom teaches brands: why identity now drives loyalty, how it forms inside households, and what the Messi-to-Yamal era reveals about modern consumers.

Generation Algo: How AI is rewriting the rules of work, power and identity

In this episode of The Speed of Culture podcast, Matt Britton sits down with Dr. Eliza Filby, historian of generational change, bestselling author of Inheritocracy and Founder of The Generational Blueprint, to examine how work, identity, and power are being rewritten across generations. Eliza breaks down the forces reshaping the future of work, from multi-generational workforce dynamics and economic interdependence inside families to AI workforce disruption and the rise of the inheritance economy. She explores how Gen Z and Gen Alpha are shifting expectations around ambition, personal identity, and work, and why human skills in an AI world are becoming the real currency of progress.

The AI difference: How Suzy engineered a more nuanced, impactful research analysis

Suzy’s AI-powered analysis goes beyond summaries to uncover true consumer insight with nuanced reasoning, context, and researcher-grade precision.

Why your New Year’s resolutions will fail (and what market research knows about it)

Why New Year’s resolutions fail by January 10th – and what that reveals about real consumer behavior. Elvisa Durmic breaks down the psychology behind it.

Real Estate: Corcoran’s CMO on finding emotional resonance with modern buyers

In this episode of The Speed of Culture, Matt Britton sits down with Christina Panos, Chief Marketing Officer at The Corcoran Group, to discuss how emotion, trust, and creativity drive modern real estate brand strategy. Christina shares how Corcoran’s marketing uses emotional storytelling, community insight, and agent partnership to reach Millennial and Gen Z home buyers who want clarity and connection. She also discusses real estate and AI, social platforms, and the next era of real estate marketing trends across a shifting housing landscape.

2025 Black Friday/Cyber Monday Tracker: AI-powered analysis + Suzy Speaks delivered the goods

How AI-powered analysis and Suzy Speaks transformed our 2025 BFCM Tracker with deeper insights into shopper motivations, behaviors, and confidence.