Why suzy

One research platform. Infinite possibilities.

The traditional market research experience is broken—literally. Departments work in silos, research is scattered between multiple survey providers and agencies, and audiences are unreliable. 

Suzy offers a fully integrated approach to research, uniting quant + qual testing, high-quality audiences, research experts, and AI-enabled tools in a single ecosystem.

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This is your brand on Suzy

Premium insights. Practical pricing.

On-demand panel

Suzy’s owned panel enables you to tap into your audiences (and your competitors’) in a matter of minutes. Bonus: you can retarget them again and again for even deeper insights.

Always-on insights

Skip the time suck of project POs and get straight to the answers you need.

Pay per question, not per response

Our unique subscription model means you can test at scale and never pay more for a “niche” sample.

Verifiably human data. Superhuman speed.

Gold-standard quality assurance

We set the benchmark for quality, security, and data privacy. Our industry-leading audience fraud and identity protection protocol ensures that every respondent is verified and provides high-quality responses.

Biotic

Don’t give bots a second thought. Our patent-pending bot detection technology, Biotic, performs clean-up at the panel and survey level so you can feel 100% confident that your data is the real deal.

Flexible partnership on your terms

DIY

Launch questions straight from Suzy’s intuitive interface or tap into pre-built templates.

Whether you’re a novice or expert, Suzy offers onboarding support and Suzy Academy training for basic to advanced methodologies.

Managed Services

Suzy research experts provide end-to-end strategic planning for your projects.

Suzy will summarize results in comprehensive, easy-to-understand reports and identify key action items to drive business outcomes.

Hybrid

Looking for something in-between? Our hybrid model gives you complete flexibility to choose when and where Suzy acts as an extension of your team.

Experts who bring their A-game—always

Research Excellence

Your surveys and methodologies are designed by experts with decades of experience leading research teams at global consultancies and Fortune 500 companies.

Product Excellence

Our army of developers and engineers create powerful yet easy-to-use products that make work feel a little less like work.

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Suzy has all your teams covered

Equip every brain behind your brand with insights that will help you maximize market share, shape strategy, spark creative ideas, and outsmart the competition.

Foundational Insights

Explore demographics, attitudes, and behaviors.

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Innovation + Research & Development

Test concepts, products, packaging, and pricing.

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Marketing & Creative

Validate ideas, copy, and creative.

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Shopper & Category Research

Optimize the full funnel.

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User Interface & User Experience

Get your users flowing with optimized design.

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See Suzy in action

Learn how Suzy can boost your business.

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400+ of your favorite brands are already using Suzy

"I can't remember the days before Suzy, and I don’t want to. We must lean into agile experimentation, real data-driven decisions, and more timely decisions. Suzy is a crucial partner in making that happen."

Reeya Sen

Head of Business Insights, HP

"Suzy helps us glean insights and explore hypotheses quickly. Our customer success manager is smart, responsive, and always adds value. In a short timeframe, the tool has been improved in meaningful ways to enhance both the UX and utility."

Erin Wong

VP, Strategy Director, DDB

"Suzy is a super valuable tool for quick research studies on a daily basis! I love the ease and simplicity of the tool. It’s made it super easy for us to access respondents almost instantly."

Sabrina Lakhani

Director, Behavioral Science & Market Research, Frontier Communications

"Suzy has transformed our approach for brands to adopt the AeroFlexx Pak, providing us with insights needed to develop packaging that enhances the consumer experience and supports global sustainability goals."

Kristen Lewis

Marketing Director, AeroFlexx

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See Suzy in action. Learn how Suzy can boost your business.

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