Why suzy

One research platform. Infinite possibilities.

The traditional market research experience is broken—literally. Departments work in silos, research is scattered between multiple survey providers and agencies, and audiences are unreliable.

Suzy offers a fully integrated approach to research, uniting quant + qual testing, high-quality audiences, and research experts in a single AI-driven ecosystem.

This is your brand on Suzy

Premium insights. Practical pricing.

On-demand panel

Tap into your audiences (and your competitors’) in a matter of minutes. Bonus: if you want Tostitos eaters vs just people who eat salty snacks, you can dive into any niche audience you want.

Always-on insights

Skip the time suck of project POs and get straight to the answers you need.

Pay per question, not per response

Our unique subscription model means you can test at scale and never pay more for a “niche” sample.

Verifiably human data. Superhuman speed.

Gold-standard quality assurance

We set the benchmark for quality, security, and data privacy. Our industry-leading audience fraud and identity protection protocol ensures that every respondent is verified and provides high-quality responses.

Biotic

Don’t give bots a second thought. Our patent-pending bot detection technology, Biotic, performs clean-up at the panel and survey level so you can feel 100% confident that your data is the real deal.

Flexible partnership on your terms

DIY

Launch questions straight from Suzy’s intuitive interface or tap into pre-built templates.

Whether you’re a novice or expert, Suzy offers onboarding support and Suzy Academy training for basic to advanced methodologies.

Managed Services

Suzy research experts provide end-to-end strategic planning for your projects.

Suzy will summarize results in comprehensive, easy-to-understand reports and identify key action items to drive business outcomes.

Hybrid

Looking for something in-between? Our hybrid model gives you complete flexibility to choose when and where Suzy acts as an extension of your team.

Experts who bring their A-game—always

Research Excellence

Your surveys and methodologies are designed by experts with decades of experience leading research teams at global consultancies and Fortune 500 companies.

Product Excellence

Our army of developers and engineers create powerful yet easy-to-use products that make work feel a little less like work.

Explore Suzy for your enterprise

Suzy has all your teams covered

Equip every brain behind your brand with insights that will help you maximize market share, shape strategy, spark creative ideas, and outsmart the competition.

Foundational Insights

Explore demographics, attitudes, and behaviors.

Innovation + Research & Development

Test concepts, products, packaging, and pricing.

Marketing & Creative

Validate ideas, copy, and creative.

Shopper & Category Research

Optimize the full funnel.

User Interface & User Experience

Get your users flowing with optimized design.

See Suzy in action

Learn how Suzy can boost your business.

400+ of your favorite brands are already using Suzy

"We’re a learning organization. We work with folks like Suzy to interview customers, understand customer feedback, and pipe all that back into our system. That’s a really core part of how we operate."

Kofi Amoo-Gottfried

CMO, DoorDash

"We've worked closely with Suzy and the team in building out our capabilities for long-term consumer tracking as well as real-time insights. I love the fact we are able to achieve great speed without trading off the quality of our consumer feedback."

Nick Graham

Global Head of Insights & Analytics, Mondelēz International

"We had three great concepts and lots of questions. Suzy gave us answers faster than you can make a tuna sandwich."

Jeremy Zavoral

Sr. Director of Innovation & Insights, Bumble Bee

"The partnership with Suzy has transformed our approach to flavor development, enabling us to strategically target and satisfy our core consumers."

Laura-Lynn Freck

VP of Business Insights & Category Leadership, Zevia

"The agility of the Suzy platform allowed us to gain valuable consumer feedback as we iterated our new packaging design. We were able to ensure we didn’t lose Gerber’s equity while modernizing our visual identity."

Ashley Starck

Sr. Manager Consumer Insights, Gerber

"Suzy’s insights helped us understand our audience on a whole new level. Their platform allowed us to adapt quickly and make confident decisions that led to a standout experience."

Justin Breton

Director of Brand Experiences & Strategic Partnerships, Walmart

"Suzy is someone we have leaned on heavily during the pandemic to help us identify crucial insights. We are lucky to not only have Suzy as a research partner, but to access their key learning on the new food & beverage consumer."

Jared Johnson

VP, Shopper Analytics & Insights N.A., PepsiCo

"Suzy is a super valuable tool for quick research studies on a daily basis! I love the ease and simplicity of the tool. It’s made it super easy for us to access respondents almost instantly."

Sabrina Lakhani

Director, Behavioral Science & Market Research, Frontier Communications

"Suzy helps us glean insights and explore hypotheses quickly. Our customer success manager is smart, responsive, and always adds value. In a short timeframe, the tool has been improved in meaningful ways to enhance both the UX and utility."

Erin Wong

VP, Strategy Director, DDB

"Suzy has transformed our approach for brands to adopt the AeroFlexx Pak, providing us with insights needed to develop packaging that enhances the consumer experience and supports global sustainability goals."

Kristen Lewis

Marketing Director, AeroFlexx

"Suzy has so many best use cases. I’ve been using it primarily for creative evaluation, but I know colleagues of mine have been using it to test different ideas around the attitudes and behaviors of different audiences."

Catherine Chao

Director, Strategy & Evaluation, Ad Council

"Suzy has been something we've been leveraging tremendously when we ideate and test our ideas and get consumer feedback live. We're iterating the new ideas as we go. It’s almost like a co-creation with the consumer which I really love."

Yvette Marichal

Executive Director Innovation Insights & Trends, Estée Lauder Companies

"Suzy gives us a baseline for understanding where we are versus the competition and helps us maintain perceptions of safety and efficacy."

John Churchman

Senior Brand Manager, Mommy’s Bliss

"I love Suzy's quick 'and I mean quick' feedback, the easy launching online system, the ability to easily add stimuli to questions, large sample sizes, variety of consumers across the US."

Lindsay Moeller

Senior Consumer Insights & Sensory Analyst, ADM