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5 reasons why your research approach should incorporate both quant and qual
Leverage mixed methods research to unlock deeper insights by combining data precision with human depth. Learn the strategies you need to implement it.
Engaging the Next Gen Consumer: Leveraging AI to Understand Digital Transformation
Learn how Suzy uses AI to personalize experiences while keeping the human touch in brand engagement.
Mastering the Art of Concept Validation with Monadic Testing
Unlock market success with monadic testing! Eliminate bias, refine concepts, & gain insights. Learn more about this research methodology.
How Cultural Narratives Drive Effective Brand Storytelling
Unlock the power of brand storytelling with cultural narratives that drive loyalty. Explore Suzy's storytelling insights!
The Benefits of Using an All-In-One Market Research Tool: Efficiency, convenience and continuous insights
Discover how Suzy’s all-in-one market research tool streamlines insights, cuts costs, and drives smarter decisions.
3 Ways Suzy’s Self-Owned Panel Wins Over Third-Party Panels
Discover how Suzy’s proprietary screening surpasses 3rd party screening to produce reliable insights.
Discover Tomorrow’s Trends Today: Using Suzy to Identify Key Microtrends
Learn how microtrends reveal shifts in consumer behavior and untapped market potential. Explore more!
The Unsung Hero of Market Research - The Monadic Methodology
Elevate your brand with monadic testing. Isolate variables, reduce bias, and unlock valuable insights.
Designing Research for Impact: Uncovering Consumer Motivation with System 2 Thinking
Align your brand’s products with consumer motivations using behavioral science. Learn more with Suzy!
Unlocking Social Commerce Success with Smart Market Research
Boost your brand with social commerce! Discover how personalized content drives $80B in sales. Learn more with Suzy.
Consumer Trends in 2025: A-Z
Explore the top trends shaping the future of business and consumers, shared by Matt Britton at Speed of Culture LIVE!
Defending Consumer Insights: How to Win the Battle Against Bots and AI Threats
Discover strategies to protect market research data from bots and AI, ensuring reliable insights.
Improving the market research industry, one bot at a time
AI offers benefits for market research but also creates challenges, like AI-powered bots. Learn how Suzy’s latest innovation is tackling AI bots.
GLP-1 Medication Nation - Transforming Lives and Industries One Injection at a Time!
Discover how GLP-1 Medications are transforming industries.
Navigating 2024: Insights for Marketers
Matt Britton highlights 2024 trends: economic concerns, privacy changes, AI, and consumer focus.
CES 2024 Highlights: The Evolution of Audio Technology and Consumer Trends
Personalization is a major focus for us, as today's consumers demand what they want when they want it.
Suzy Recognized As A Top 25 Innovator By The Insights Association
We’re excited to announce that Suzy is a Top 25 Innovator according to the Insights Association.
Wellness Reimagined: Top Consumer Trends for 2024
Explore Suzy's role in consumer wellness, personalization, and the integration of wearable technology.
Yes, you CAN DIY online qualitative market research—here’s how
You don’t need agencies to run qualitative research. Learn how to DIY qual research online with Suzy.
Best Practices for Using AI in Market Research
Artificial intelligence (AI) platforms—or, more specifically, large language models (LLM)—are rapidly growing in popularity in the market research industry, and for a good reason.