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Don’t you forget about me: Why Gen X deserves your marketing attention.
Discover effective strategies for marketing to Gen X, a key demographic known for high spending and brand loyalty.
How Sports Consumer Behavior Has Changed — And How Brands Can Respond
Explore the fascinating dynamics of sports fan behavior, from passionate loyalty to game-day rituals, and how brands can respond.
Unlocking the Power of Diversity: How Suzy's Panel Empowers Brands with Insights from Black Americans
Learn how Suzy’s panel can connect you with diverse consumers this Black History Month.
Wellness Trends on the Rise
Discover the latest wellness trends driving consumers with Suzy! Learn more about the top health and wellness trends and how they may impact your brand.
State of the Consumer: Is Black Friday Dead—and What Does it Mean for 2024 Spending?
What does BFCM shopping mean for the rest of 2024? Find out during this State of the Consumer Webinar with MikMak and Reckitt.
How to nail your retail pitch
Ready to nail your pitch? 💪 Learn how one CPG brand, Freestyle Snacks, leveraged consumer insights to win theirs. #mrx #consumerinsights #pitch #pitchingideas
A Deep Dive into the Plant-Based Food Industry: Webinar Recap
Catch the recap of our State of the Consumer webinar on the evolving plant-based food industry with key takeaways.
Ten surprising consumer stats Suzy learned this year
92% of consumers want to live a sustainable life. 🌱 Discover 9 more surprising consumer stats from 2022 on the Suzy blog today.
Developing successful marketing campaigns backed by ad testing
Take the guesswork out of creating ad campaigns by tapping into the same customer feedback that helped you build your products in your ad testing.
The four types of everyday influencers that consumers trust
Who really influences consumers? Suzy teamed up with Ed Keller, CEO of the Keller Advisory Group, to find out.
Why Brands Cannot Sit Out During This Year’s Winter Sports Extravaganza
It’s hard to think of any sporting events in our culture larger in spectacle than the Super Bowl or the Olympics. Both are showcases for athletes with big-time talent. They’re also big-time opportunities for brands to showcase themselves, generate awareness, and capitalize on demand.
Brands Should Adapt Their Marketing to the Growing Hispanic Population — Here’s How
For many companies, the most recent census results can provide insight into their audiences and how the country’s population is changing: For example, the largest growing population in the United States are Hispanics, who represented nearly half of the nation's total decade gain.
How Can Understanding Maslow’s Hierarchy of Needs Let Brands Better Message to Their Audiences?
After a draining 18 months of a pandemic that has changed everything about how everyone has been working, living, and playing, Suzy wanted to dive deeper into how Americans are feeling about all aspects of their lives.
How top ad strategy pros are using Suzy to bring the human element into consumer research
As consumer habits and cultural conversations shift rapidly, strategists must respond just as fast to gather research that helps creative teams read the room.
How Agile Marketing is Revolutionizing Market Research
Today, the marketing industry finds itself at a crossroads.
5 Effective Brand Campaigns During Uncertain Times
After over ten weeks into a nationwide quarantine, many people across the country are beginning to experience quarantine fatigue — but not just towards social distancing guidelines.
Why You Need Strategic Marketing AND Tactical Marketing To Achieve Your Goals
A quick discussion of the difference between strategic marketing and tactical marketing, why it matters, and how Suzy can help.
How to Write a Powerful Brand Positioning Statement
How is your brand different and better than your competitors’ brands?
What Are the 7 Functions of Marketing?
If you’re hoping to brush up on your marketing skills, and fast, then there’s no better foundation for understanding this topic.