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Types of Market Research: 65 Use Cases You Can Implement Now
Explore 65 use cases and types of market research to elevate your brand and enhance customer experience.
5 reasons why your research approach should incorporate both quant and qual
Leverage mixed methods research to unlock deeper insights by combining data precision with human depth. Learn the strategies you need to implement it.
State of the Consumer: Decoding Black Friday & Cyber Monday for 2025 Success
Explore key trends shaping Black Friday and Cyber Monday with insights from Suzy and Rakuten Advertising.
Data-Driven Strategy: How Market Research Fuels Smart Advertising
Agency research fuels creative campaigns, aligning insights with audience needs. Learn how it drives advertising success!
Future-Proofing Creativity: How to Build Flexible, Adaptive Marketing Campaigns
Learn how Lionsgate crafts flexible marketing campaigns to connect with fragmented audiences and cultural trends.
Unpacking the Hidden Forces Behind Consumer Choices
Why do consumers choose what they do? Discover the hidden psychology behind consumer shopping habits in Suzy’s latest blog!
How Cultural Narratives Drive Effective Brand Storytelling
Unlock the power of brand storytelling with cultural narratives that drive loyalty. Explore Suzy's storytelling insights!
3 Ways Suzy’s Self-Owned Panel Wins Over Third-Party Panels
Discover how Suzy’s proprietary screening surpasses 3rd party screening to produce reliable insights.
Discover Tomorrow’s Trends Today: Using Suzy to Identify Key Microtrends
Learn how microtrends reveal shifts in consumer behavior and untapped market potential. Explore more!
The Unsung Hero of Market Research - The Monadic Methodology
Elevate your brand with monadic testing. Isolate variables, reduce bias, and unlock valuable insights.
Building Brand LUV in Age of Performance
Explore top strategies on brand building and marketing from leaders at the AWS Marketing Summit.
Designing Research for Impact: Uncovering Consumer Motivation with System 2 Thinking
Align your brand’s products with consumer motivations using behavioral science. Learn more with Suzy!
Unlocking Social Commerce Success with Smart Market Research
Boost your brand with social commerce! Discover how personalized content drives $80B in sales. Learn more with Suzy.
Nurturing Women's Wellness with Brand Partnerships
Explore how brands can meaningfully support women’s wellness by addressing their biggest stressors.
Harnessing the Power of Community Through Fandom
Discover how Honda and Paramount+ use personalization and fan engagement to build loyal communities.
The GLP-1 Effect: Defining A New Era of Wellness
Discover how GLP-1 is transforming weight loss post-quarantine. Learn more and track trends with Suzy!
How Brands Can Win By Embracing Creators, Content, and Culture
Explore how Don Julio and American Eagle use authenticity and co-creation to build lasting brand love.
Championing Cultural Relevance for Brand Leaders
Learn how top brands stay culturally relevant by connecting authentically with their audiences.
Consumers are hurting financially—here’s how your brand can adapt to keep up
During economic challenges, discover how brands can adapt through transparency, value creation, and ongoing research. Learn strategies to navigate and thrive in uncertain times.
GLP-1 Medication Nation - Transforming Lives and Industries One Injection at a Time!
Discover how GLP-1 Medications are transforming industries.