Agile Research on Suzy is Now Automated with Survey Templates

Agile Research on Suzy is Now Automated with Survey Templates

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We’re excited to launch Suzy Solutions, allowing brands to automate their market research workflow and reach the right people, with the right solutions.

“More than ever, market researchers need to be able to generate and implement insights with agility,” said William Cimarosa, Suzy’s Senior VP of Market Research, at a recent customer summit. “Consumer behavior is changing at an accelerated rate and will continue to, and it creates new challenges in terms of how [brands] get, keep and grow consumers.”

As the market research industry contends with rapidly changing consumer behaviors, there’s no debating that the rise and popularity of real-time methodologies have been a good thing. 

Brands are under immense pressure to understand their consumers and the pace with which their needs are changing, and agile research tools are key to generating that understanding. But this iterative, faster-than-ever approach to market research also brings trade-offs for brands and researchers alike, such as low-quality respondents, inefficient targeting options, and inflexible platforms. 

Responding to these current gaps in agile research is one of the reasons we recently launched Suzy Solutions, three audience-powered agile research workflows built into the platform. 

Suzy Solutions brings together our vetted, high-quality proprietary consumer panel with easy-to-use templates, custom integrations, and built-in managed services -- giving brands the flexibility to customize their market research and gather rapid and rigorous consumer insights that will help inform critical business decisions. 

Think: More time spent on high-value tasks, automation, and benchmarking and less time spent on opening POs, recruiting sourcing respondents, or reaching out to an account manager every time a project comes up. 

Standard Solutions: Trusted, agile, and always-on

Standard Solutions are automated research templates that enable teams to program and launch expert-approved monadic surveys with built-in STAT testing in just a few clicks. Today, we are releasing our first three Standard templates:

Idea Screen: Use this template to evaluate new product ideas. Measures concept relevance, differentiation, believability, value, and purchase interest, and will help you confirm which of your ideas is most relevant to your consumer.

Packaging Evaluation: Use this template to identify packaging designs or features that resonate most with your target consumer. Evaluate packaging changes, revisions, or ideas and identify the strongest concepts with the greatest market potential.

Copy Evaluation: Use this template to evaluate creative copy for message communication effectiveness and relevance. Identify creative copy or marketing assets that resonate most with your target consumer.

We’ll continue to release more Standard templates on a standard cadence going forward. 

Custom Solutions: Scale skill sets across an organization

The challenges and opportunities facing every brand are unique -- meaning the research solutions will be, too. That’s why Custom templates are also part of the Suzy Solutions offering. These templates are personalized to each researcher’s industry, category, brand, or specific business challenge.

Hand-in-hand with our Managed Service team, brands can create a custom solution that will not only include monadic functionality and STAT testing but will also allow quick and easy deployment of custom templates across an organization. The best part? It takes less than a week to implement and means fewer clicks, flexibility, and standardization. 

Managed Solutions: Combining agility with the rigor of a full-service research agency

Managed Solutions, white-glove services provided by Suzy’s expert research team, have been integrated directly into the Suzy platform. This includes, but is not limited to, survey programming, data analysis, advanced analytics, diagnostics, and data enrichment. Soon, brands will be able to request custom brand trackers to benchmark and gauge performance over time. 

To learn more about Suzy Solutions, request a demo here.