Suzy Recognized As A Top 25 Innovator By The Insights Association
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Suzy is an Insights Association Top 25 Innovator!
We’re excited to announce that Suzy is ranked #16 in The 2024 Insights & Analytics Market Report according to the Insights Association. As an industry trailblazer, Suzy is committed to igniting innovation and fueling growth for enterprise brands, helping them not just navigate the market but lead it.
Here’s how we’re doing it:
Simplifying the market research tech stack and helping brands consolidate their research with one connected platform that integrates quant, qual, high-quality audiences, and in-platform data analysis.
Driving efficiencies for brands with a flexible credit model, allowing them precision in research in the methodologies they use and the audiences they target.
Creating a data solution brands can trust with unmatched data integrity and best-in-class audience quality powered by our proprietary screening process that filters out bots and spammers, ensuring reliable insights and peace of mind in every decision.
Innovating and revolutionizing the market research industry by ensuring that brands never have to sacrifice what works to embrace what’s next. Suzy seamlessly blends the reliability of traditional research with the agility of modern innovation.
The Insights Association has published their report on the size and annual growth rate of the US Insights and Analytics market for the last 50 years in partnership with Michigan State University, Outsell, Inc., and ESOMAR. The definitive benchmarking report ranks insights and analytics companies according to their 2023 US revenue in The Top 50 Report as well as the Top 25 IA Member Companies.
"It’s incredible to see the progress that Suzy has made and continues to make over the last six years since our founding,” said Matt Britton, Founder and CEO of Suzy. “Since the start, we’ve been committed to disrupting the market research industry and redefining how brands connect with consumers. We’re never going to stop innovating in this industry, and we’re excited to see where the next few years take us as a company."
When you choose a consumer research platform, innovation matters. Suzy connects quant, qual, high-quality audiences, and data analysis in one integrated platform so brands can streamline their research, doing the same rigorous research more efficiently and cost-effectively.
Suzy delivers by constantly adding new features and functionality to our robust platform. Over the last year, Suzy has launched:
Suzy Connect so brands can reach their audiences from external sources, like their CRM.
AI-powered screener generation and qualitative summaries so brands can quickly identify audiences and gather insights.
TURF analysis so brands can maximize their reach with the ideal combination of products, claims, features, offers, and more.
Showreels to highlight qual insights from VOEs, IDIs, or focus groups alongside their quant insights in an easy-to-share, short video format.
Data Explorer for powerful, in-platform data analysis.
More is coming soon—and it will change the market research game. Be sure to sign up for our newsletter to stay up-to-date! Or to see how our platform works, book a demo with our team today.
