Reports

How Inflation is Reshaping Consumer Spending

Oct 21, 2024
Feb 27, 2025
 • 
 min read

Download the Infographic

Rising prices are forcing consumers to rethink their spending, creating new challenges and opportunities for brands. As shoppers adjust their budgets, understanding where they cut back and where they still indulge is essential for staying relevant. This infographic breaks down how inflation is shaping purchasing decisions and how brands can respond effectively.

What you’ll learn:

  • Changing spending habits: How inflation is influencing consumer choices across key categories
  • Data-driven decision-making: Insights to refine marketing, product development, and shopper engagement strategies
  • Gaining a competitive edge: Ways to adapt quickly to shifting priorities and evolving market dynamics
  • Optimizing brand messaging: How to connect with consumers adjusting to new financial realities
See Suzy in Action
Book a Demo today
See how 400+ leading brands use Suzy to turn questions into confident decisions — in hours, not weeks.
Book a demo

Related resources

Podcasts
Things Reading the Room: How TransUnion turns disconnected data into real signals

Marketers often find themselves caught between the promise of high-tech innovation and the reality of fragmented consumer data. Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion, joins Matt Britton on The Speed of Culture podcast to discuss how established analytical frameworks are finding new life in the era of artificial intelligence and privacy changes.

Speed of Culture
Consumer Insights
Market Research
Technology
Finance
Jul 21, 2026
Jul 24, 2026
 • 
 min read
Blogs
Wake up call: Financial Brands That Skip Trust Tracking Will Lose H2 2026

Financial brands that skip trust and perception tracking are making million-dollar decisions on instinct, and it's becoming increasingly expensive.

Marketing
Market Research
Finance
Jul 15, 2026
Jul 24, 2026
 • 
 min read
Podcasts
Bank Shot: How Ally Is redefining finance for the digital generation

In this episode of The Speed of Culture podcast, Matt Britton sits down with Andrea Brimmer, Chief Marketing and Public Relations Officer at Ally Financial, live from the POSSIBLE conference in Miami. Andrea discusses how Ally established itself as the original digital disruptor during the great financial crisis and continues to lead by prioritizing cultural relevance and consumer trust.

AI
Finance
Speed of Culture
Technology
May 26, 2026
Jul 24, 2026
 • 
 min read
View all