Weight Watchers

Suzy® Says…

 
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The Weight Watchers rebrand is shifting consumer perception away from weight loss

 

SEE WHAT SUZY® FOUND

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Suzy asked

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five hundred consumers


Suzy learned

 
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that 67% considered Weight Watchers a dieting company,
but when shown the company’s new logo and tagline,
those same consumers now associate the brand with overall wellness.


Suzy did it in

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Meet Suzy®

A consumer insights platform that helps you gather information on what your potential customers care about, so you can make the right decisions for your business, product, or service.

Suzy® is a better, faster way to conduct market research at the click of a button – like having a focus group right in your pocket.