Weight Watchers

Suzy Says…

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The Weight Watchers rebrand is shifting consumer perception away from weight loss




Suzy asked

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five hundred consumers

Suzy learned

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that 67% considered Weight Watchers a dieting company,
but when shown the company’s new logo and tagline,
those same consumers now associate the brand with overall wellness.

Suzy did it in

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Meet Suzy™

A consumer insights platform that helps you gather information on what your potential customers care about, so you can make the right decisions for your business, product, or service.

Suzy is a better, faster way to conduct market research at the click of a button – like having a focus group right in your pocket.