However, although any marketing professional or content creator will tell you that Facebook ads are incredibly important to their business, on the whole most moms don’t seem to think that they’re affected by these pieces of content. Instead, they are more likely to take stock in reviews and personal recommendations over promotions, ads, and even social media influencers.
Q. Please rate how much you agree with each statement. (Answer on a scale of 1-5, where 5 is “strongly agree”)
Part of that has to do with why moms use social media. When we asked them to share what they found to be most valuable about social media, many of them cited being able to connect with friends, family, and other moms who are facing similar problems – especially in groups.