Suzy: Gillette's Masculinity Ad

Suzy Says…

 
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Gillette's latest socially-minded ad resonated with young people

 

SEE WHAT SUZY FOUND

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Suzy asked

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500 young men and women who watched the Gillette ad


Suzy learned

 
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of men

of women

 

thought the ad’s message was “very important”


Suzy retargeted the same consumers later that week:

 
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of men

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of women

 

thought the message in Gillette’s ad was presented the right way


Suzy did it in

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Meet Suzy™

A consumer intelligence platform that helps you gather information on what your potential customers care about, so you can make the right decisions for your business, product, or service.

Suzy is a better, faster way to conduct market research at the click of a button – like having a focus group right in your pocket.