Suzy Says: Credit Card Benefits

Suzy Says…

 
Frame 2.6.png

The new American Express Gold Card should promote its spending benefits more

 

SEE WHAT SUZY FOUND

arrow.jpg

Suzy asked

Frame 2.13.png

1000 credit card users what benefit is most important when choosing a new credit card.


Suzy learned

 
Group 5.png
 

that 41% cite spending rewards as the primary criterion when choosing a card, but more than 75% of them are unaware that the upgraded Amex Gold offers the best spending rewards plan in the category.


Suzy did it in

Suzy Did It.png

 

Meet Suzy™

A consumer intelligence platform that helps you gather information on what your potential customers care about, so you can make the right decisions for your business, product, or service.

Suzy is a better, faster way to conduct market research at the click of a button – like having a focus group right in your pocket.