Suzy Says: Credit Card Benefits

Suzy Says…

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The new American Express Gold Card should promote its spending benefits more




Suzy asked

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1000 credit card users what benefit is most important when choosing a new credit card.

Suzy learned

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that 41% cite spending rewards as the primary criterion when choosing a card, but more than 75% of them are unaware that the upgraded Amex Gold offers the best spending rewards plan in the category.

Suzy did it in

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Meet Suzy™

A consumer intelligence platform that helps you gather information on what your potential customers care about, so you can make the right decisions for your business, product, or service.

Suzy is a better, faster way to conduct market research at the click of a button – like having a focus group right in your pocket.