Credit card benefits

Suzy® Says…

 
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The new American Express Gold Card should promote its spending benefits more

 

SEE WHAT SUZY® FOUND

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Suzy asked

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1000 credit card users what benefit is most important when choosing a new credit card.


Suzy learned

 
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that 41% cite spending rewards as the primary criterion when choosing a card, but more than 75% of them are unaware that the upgraded Amex Gold offers the best spending rewards plan in the category.


Suzy did it in

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See more from Suzy® Says


 

Meet Suzy®

A consumer intelligence platform that helps you gather information on what your potential customers care about, so you can make the right decisions for your business, product, or service.

Suzy® is a better, faster way to conduct market research at the click of a button – like having a focus group right in your pocket.