Protecting Your Data From Bots

An unprecedented threat

Suzy has always delivered real insights from real people at the center of culture – that’s the very core of our mission. But with the rise of AI-powered bots and click farms, the authenticity of consumer research is under serious attack. And there’s nothing that we hate more than bad quality data. Faced with this unprecedented threat from bad actors, 

Suzy has long deployed standard quality checks with our proprietary audience who takes our surveys via the gamified app, Crowdtap. But standard security measures like IP fingerprinting and ReCAPTCHA v3 don’t communicate with each other, so bots can outsmart them. In response, Suzy proudly unveils  a new hero in research: Biotic.

A game changing response

When market research is done by tech companies, they usually clean the data before the survey.  Traditional research agencies usually clean the data after it has already gone into your results. But with Biotic, Suzy does both, cleaning at the panel and survey levels. 

Running on top of the typical quality checks, Biotic is a patent-pending bot detection technology designed to keep bad actors out of your data. Without disrupting the smooth Crowdtap user experience, Biotic implements a revolutionary ten-minute Air Gap during which it assesses whether participants are human or bots via a set of cutting-edge security measures.

The Biotic Air Gap

Biotic assesses all responses and respondent behaviors for suspicious patterns throughout their entire Crowdtap history: at sign-up, before, during and after surveys, even when they’re collecting incentives. 

Then Biotic deploys an additional series of security tests to identify the bots and remove them – before they’re included in your data. That means we’ve cleaned the results  before you even see them, not after the survey has been completed.

Biotic stays one step ahead

But Biotic doesn’t stop there. Any suspicious respondents are moved into a honeypot designed to trap and isolate the bots without their knowledge. With the bad actors thinking they’re still in play, Biotic can continually learn from their behavior to stay one step ahead, even as the AI bots evolve. 

That means you receive only authentic human responses, reliable data, and actionable insights that you can trust – thanks to Biotic, the new hero in research.