Suzy, a leading consumer insights platform, is proud to announce that it has achieved full ISO/IEC 42001:2023 certification from its certification body. This important milestone underscores the company’s commitment to responsible AI management, transparency, and accountability in AI deployment. By achieving this recommendation, Suzy demonstrates its dedication to the ethical use of artificial intelligence, risk management, and adherence to stringent operational standards.

The company completed the certification audit with A-LIGN Compliance and Security, Inc. This milestone builds upon Suzy's data security and data privacy certifications issued earlier this year.

“We are thrilled to have achieved full ISO 42001 certification,” said Matt Britton, CEO of Suzy. “The successful completion of the certification audit is a testament to the hard work and dedication of our team. We look forward to continuing to lead the way in market research AI.”

The ISO 42001 audit process involved a thorough assessment of Suzy's artificial intelligence management practices, including risk management, data sourcing activities, and regulatory compliance. Completing the certification reflects Suzy's dedication to maintaining exemplary standards in ethical AI use, transparency, and accountability in AI deployment.

“With responsible AI practices becoming increasingly crucial in today's digital landscape, our ISO 42001 efforts highlight Suzy's proactive approach to emerging technologies,” said Joel Johnson, EVP Finance & Compliance at Suzy, Inc. “We are committed to continuously improving our practices to protect the information entrusted to us by our clients.”

Suzy’s full ISO 42001 certification was made possible by the dedicated efforts of its internal audit team, co-led by Rachel Harris, Deputy General Counsel and AI Governance officer, and Andrew Kropf, SVP IT & Security and Information Systems Security Officer. The team worked diligently to review all necessary protocols, standards, and evidence. Their work was supported by Suzy’s Information Security and Privacy Council, which includes several executive leaders, and contributions from individuals across the company, particularly its Product and Engineering teams. This collaborative approach underscores Suzy's commitment to upholding high standards of responsible AI practices across the organization.

For more information about Suzy, Inc. and its commitment to privacy and data security, please visit https://www.suzy.com/trust-center.