Suzy Decision Engine | AI-Powered Consumer Insights

What brands are saying

"We’re a learning organization. We work with folks like Suzy to interview customers, understand customer feedback, and pipe all that back into our projects. That’s a really core part of how we operate."

Kofi Amoo-Gottfried

CMO, DoorDash

"Suzy’s insights helped us understand our audience on a whole new level. Their platform allowed us to adapt quickly and make confident decisions that led to a standout experience."

Justin Breton

Director of Brand Experiences & Strategic Partnerships, Walmart

"Suzy helps us glean insights and explore hypotheses quickly. Our customer success manager is smart, responsive, and always adds value. In a short timeframe, the tool has been improved in meaningful ways to enhance both the UX and utility."

Erin Wong

VP, Strategy Director, DDB

"We had three great concepts and lots of questions. Suzy gave us answers faster than you can make a tuna sandwich."

Jeremy Zavoral

Sr. Director of Innovation & Insights, Bumble Bee

"Suzy has been something we've been leveraging tremendously when we ideate and test our ideas and get consumer feedback live. We're iterating the new ideas as we go. It’s almost like a co-creation with the consumer which I really love."

Yvette Marichal

Executive Director Innovation Insights & Trends, Estée Lauder Companies

"Suzy is someone we have leaned on heavily to help us identify crucial insights. We are lucky to not only have Suzy as a research partner, but to access their key learning on the new food & beverage consumer."

Jared Johnson

VP, Shopper Analytics & Insights N.A., PepsiCo

"We've worked closely with Suzy and the team in building out our capabilities for long-term consumer tracking as well as real-time insights. I love the fact we are able to achieve great speed without trading off the quality of our consumer feedback."

Nick Graham

Global Head of Insights & Analytics, Mondelēz International

"Suzy has so many best use cases. I’ve been using it primarily for creative evaluation, but I know colleagues of mine have been using it to test different ideas around the attitudes and behaviors of different audiences."

Catherine Chao

Director, Strategy & Evaluation, Ad Council

Why brands turn to Suzy

Clarity

No more hunting and panic-scrolling because Suzy surfaces the personalized intel you need to move first

Speed

Instead of taking weeks to pull together, Suzy gets you from question to validated answer to decision in hours

Alignment

Everyone accesses the same source of truth so you spend less time chasing alignment and more time actually getting things done

Conviction

Suzy delivers the evidence every audience needs so you never stutter or sputter

TEAMS

Solutions for every single department

Equip every brain behind your brand with insights that will help you maximize market share, shape strategy, spark creative ideas, and outsmart the competition.

Marketing & Brand

Validate and launch

Sales

Optimize and win

Product

Iterate and innovate

Insights

Explore and recommend

Experience the Speed of Culture

"You want, as a customer, to make sure that the brands you're interacting with know you."

Allison Stransky

Chief Marketing Officer, Samsung Electronics America

Speed of Culture Podcast episode graphic featuring host Matt Britton, Founder and CEO of Suzy, with special guestChief Marketing Officer, Samsung Electronics America

"Data is becoming the most important asset that you have to build your brand."

Allison Stransky

Chief Marketing Officer, Samsung Electronics America

"You've gotta have your brand differentiated in an algorithm. That's gonna require technical branding, which we haven't even scratched the surface of."

Rustom Dastoor

Head of Marketing & Communications, Americas, Mastercard

"Possibility is not something you wait for. It's something you design."

Christian Muche

Global President and Co-Founder of POSSIBLE

"I take things so personal. And one of the best ways that I've learned was when I made mistakes and someone came at me pretty truthfully and hard. I take things so personal that that's why I think I'm successful."

David Grutman

Founder of Groot Hospitality

Check out our latest content

Podcasts

Creative License: How Adobe helps brands stay creative in the age of AI

Adobe Enterprise CMO Rachel Thornton joins Matt Britton at CES 2026 to talk personalization, agentic AI in marketing, and building brand integrity."

Speed of Culture

Technology

May 12, 2026

•

min read

Read the full article

Inside InsightsOn 2026 at Yale: top leaders from Coca-Cola, Mastercard, AB InBev & Reckitt on AI, human judgment, and the future of the insights function.

Blogs

Insights Aren't Enough

Top insights leaders from Coca-Cola, Mastercard, AB InBev & Reckitt on AI, human judgment, and why systems beat projects. Key takeaways from InsightsOn 2026.

Consumer Insights

Market Research

Technology

May 11, 2026

•

min read

Read the full article

Elizabeth Hogan, Director of Account Management at Suzy, smiling in a gray blazer against a purple background.

Blogs

The invisible wallet

How the "Invisible Wallet" is rewriting retail in 2026: generational divides, Agentic Commerce, and what brands must do to stay visible to consumers.

Retail

Market Research

May 6, 2026

May 7, 2026

•

min read

Read the full article

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What brands are saying