Rebranding that works

Frame 2.12.png

Suzy Says the Weight Watchers rebrand is shifting consumer perception away from weight loss towards general wellness because…



Suzy asked five hundred consumers

Frame 2.7.png


Suzy learned

Group 8.png

that 67% considered Weight Watchers a dieting company, but when shown the company’s new logo and tagline, those same consumers now associate the brand with overall wellness.



Suzy did it in

Suzy Did It.png


Meet Suzy

A consumer intelligence platform that helps you make better, more informed decisions…faster.

Let’s talk about how Suzy can help you unlock critical consumer insights.


Enjoy this post?
See more from Suzy Says.


Culture, ALLKeith Weaver