Suzy Says that the majority of interest in lab-grown fish meat stems from a concern for the environment and contaminants in seafood, like plastic or mercury.


Suzy asked 636 consumers who eat seafood at least once a week…

Do you know what lab-grown fish meat (clean meat) is?


We then retargeted all consumers who said that they understand the concept of lab-grown fish meat:

Once lab-grown fish meat (clean meat) is available for consumption, which of the following products would you be interested in trying?

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Next, we retargeted everyone who expressed interest in at least one lab-grown seafood item:

You mentioned that you would be interested in trying lab-grown fish meat (clean meat). Which of the following is the most important factor to you?

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Suzy did it in

7 hours