Gillette

 
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Suzy Says that Gillette's latest socially-minded ad resonated with young people because…

SEE WHAT SUZY FOUND

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Suzy asked 500 young men and women who watched the Gillette ad

 
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Suzy learned

 
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of men

of women

thought the ad’s message was “very important”

Suzy retargeted the same consumers later that week:

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of men

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of women

thought the message in Gillette’s ad was presented the right way

 

 

Suzy did it in

 
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Meet Suzy

A consumer insights platform that helps you make better, more informed decisions…faster.

Let’s talk about how Suzy can help you unlock critical consumer insights.


 

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Culture, ALLTIm Ferguson