Eco-friendly apparel

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Suzy Says that much like organic or sustainable food options, consumers are willing to pay more for environmentally responsible apparel…



Suzy asked five hundred environmentally conscious consumers if they would pay a premium for eco-friendly apparel that is otherwise identical to a less expensive, less sustainable version.

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Suzy learned

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that 69% would be willing to pay more for eco-friendly apparel.



Suzy did it in

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Culture, ALLKeith Weaver