Credit card benefits

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Suzy Says the upgraded American Express Gold Card should consider prioritizing the promotion of its spending rewards benefit because…



Suzy asked one thousand credit card users what benefit is most important when choosing a new credit card.

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Suzy learned

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that 41% cite spending rewards as the primary criterion when choosing a card, but more than 75% of them are unaware that the upgraded Amex Gold offers the best spending rewards plan in the category.



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Culture, ALLKeith Weaver